Director, National Sales & Business Development - Braveheart

Job Description

We Deliver the Goods:

• Competitive pay and benefits, including Day 1 Health & Wellness Benefits, Employee Stock Purchase Plan, 401K Employer Matching, Education Assistance, Paid Time Off, and much more
• Growth opportunities performing essential work to support America’s food distribution system
• Safe and inclusive working environment, including culture of rewards, recognition, and respect

Position Purpose: The Director, National Sales & Business Development – Braveheart is responsible for driving national growth, brand positioning, and strategic customer partnerships for the Braveheart premium beef portfolio. This role focuses on expanding Braveheart's presence across high-profile independent restaurants, iconic steakhouses, national and regional restaurant chains, and select specialty and regional retailers. The Director will lead sales strategy, business development, and customer-specific product innovation while collaborating closely with internal stakeholders to ensure flawless execution and sustained brand differentiation. Major Functional Responsibilities:

• Develop and maintain a robust national pipeline of viable sales and business development opportunities aligned with Braveheart’s strategic channels, including high-profile independents, iconic steakhouses, national and regional chains, and specialty/regional retailers.
• Drive national and regional sales strategies by identifying the right customer segments, conducting competitive and landscape assessments, and recommending go-to-market approaches that differentiate Braveheart from competitive offerings.
• Lead business development efforts to secure brand exposure, menu placement, and long-term partnerships with customers on growth trajectories.
• Partner closely with PFS corporate procurement, beef packers, and PFS meat plants to support product development, innovation, and execution of customer-specific solutions.
• Maintain a rigorous focus on research and development, ensuring Braveheart delivers premium, customer driven products including upper choice, USDA Prime, dry-aged programs, custom grinds, and portion controlled or further-processed solutions.
• Build and sustain strong internal stakeholder relationships across PFG to ensure alignment, internal advocacy, and the ability to execute against customer commitments and expectations.
• Serve as a subject matter expert and brand ambassador for Braveheart, articulating product quality, differentiation, and value to both internal and external partners.
• Monitor market trends, customer feedback, and competitive dynamics to continuously refine strategy and identify new growth opportunities.
• Performs other duties as assigned
• Complies with all policies and standards

Address Line 1

12500 West Creek Pkwy

Job Location

Nationwide, United States

Shift

1st Shift

Full Time / Part Time

Full Time

EEO Statement

Performance Food Group and/or its subsidiaries (individually or collectively, the "Company") provides equal employment opportunity (EEO) to all applicants and employees, regardless of race, color, national origin, sex, marital status, pregnancy, sexual orientation, gender identity, religion, age, disability, genetic information, veteran status, and any other characteristic protected by applicable local, state and federal laws and regulations. Please click on the following links to review: (1) our EEO Policy; (2) the "EEO is the Law" poster and supplement; and (3) the Pay Transparency Policy Statement.

Required Qualifications

Required Education: Bachelor's Degree Work Experience: • 10+ Years - Minimum of 10 years of progressive experience in the meat industry, with a strong emphasis on premium-quality beef products (e.g., upper choice, USDA Prime, dry-aged programs, custom grinds, portion control, and further-processed offerings). Required Qualifications: • Proven track record of sales and business development success across multiple customer types, including independent operators, regional chains, and national accounts. • Deep understanding of premium beef programs, product development, and customer-specific solutions within foodservice and/or specialty retail channels. • Demonstrated ability to build strategic relationships, influence cross-functional partners, and drive execution in a complex, matrixed organization. • Strong strategic thinking, analytical, and communication skills with the ability to translate market insights into actionable growth strategies.

Division

Performance Foodservice

Job Category

Sales

Preferred Qualifications

Preferred Education: Master's Degree/MBA

State

Virginia

Company Description

Performance Foodservice, PFG’s broadline distributor, maintains a unique relationship with a variety of local customers, including independent restaurants and hotels, healthcare facilities, schools, and quick-service eateries. A team of sales reps, chefs, consultants, and other experts builds close relationships with customers — providing advice on improving operations, menu development, product selection, and operational strategies. The Performance team delivers delicious food but also goes above and beyond to help independent restaurant owners achieve their dreams.

Benefits

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Compensation

110,000 - 155,000 with bonus opportunity Apply To This Job