UX Designer

About Us

AYP Group is a leading HR Tech company, empowering businesses with comprehensive Employer of Record (EOR) solutions. We simplify workforce management by offering seamless payroll services, efficient employee management, and expert HR advisory, enabling companies to thrive across APAC with confidence and ease.

When you join AYP, you step into a regional role that offers cross-cultural collaborations, exciting career development opportunities, and a vibrant culture of coaching and growth. Were here to help you unlock your personal and professional potential.

Job Overview

We are looking for a UX Designer who is passionate about understanding user behavior, conducting in-depth research, and designing intuitive experiences that drive conversions. Your role will be pivotal in optimizing our corporate website for lead generation by applying user-centered design principles and data-driven insights. If you thrive on solving user pain points, testing and iterating designs, and improving conversion rates through UX, we want you on our team!

Responsibilities

• User Research & Analysis Conduct qualitative and quantitative research (user interviews, heatmaps, session recordings, surveys) to uncover pain points and behavioral patterns.
• Conversion Rate Optimization (CRO) Analyze user journeys, refine CTAs, forms, and layouts to improve engagement and increase Marketing Qualified Leads (MQLs).
• A/B & Multivariate Testing Develop hypotheses, design experiments, and analyze test results to optimize conversion metrics.
• UX & UI Enhancements Design and implement user-friendly interfaces that align with research insights and business goals.
• Cross-functional Collaboration Work closely with marketing, content, and development teams to align UX strategies with broader company objectives.
• Webflow Implementation Execute design updates and enhancements directly in Webflow.

Requirements

• Bachelors degree in UX/UI Design, Human-Computer Interaction, Psychology, Marketing, or a related field.
• Minimum 5 years of experience in UX design with a strong focus on user research and conversion optimization.
• Proficiency in user behavior analytics tools (Google Analytics, Microsoft Clarity, Hotjar, etc.).
• Hands-on experience with A/B testing platforms like Optimizely, VWO, or Google Optimize.
• Strong problem-solving skills and a user-first mindset.
• Excellent communication and collaboration skills.
• Experience with design tools such as Figma, Adobe XD, or Sketch.
• Webflow experience is a plus.

Ready to make an impact? Apply now and become a vital part of AYP Groups journey to redefine HR Tech in APAC.