SEO Specialist (Fractional)

About BFG

BFG is building a Proactive Tax & Accounting System for Growth-Focused Business Owners.

We are not a traditional CPA firm. We are building a systems-driven, scalable accounting platform designed to help business owners reduce tax liability, improve cash flow visibility, and make confident financial decisions.

Our growth strategy is centered around organic authority, high-intent traffic, and structured content architecture. We are building the SEO engine that will power 15,000+ monthly visitors and consistent, recurring client acquisition.

Role Overview

The SEO Specialist will own and execute BFG’s organic growth strategy.

This is a hands-on, performance-driven role responsible for building strong technical foundations, optimizing content for ranking, and developing a scalable SEO structure that supports our Proactive Tax & Accounting System positioning.

This role is not about vanity traffic — it is about attracting qualified, growth-focused business owners searching for strategic tax and accounting solutions.

Key Responsibilities

1️⃣ SEO Strategy & Architecture

• Conduct a comprehensive technical and content SEO audit

• Develop keyword clusters (300–500+ keywords) aligned with tax and accounting services

• Build a topical authority roadmap around:

• Business Tax Planning

• Accounting Systems

• Payroll & Compliance

• CFO Advisory

• Create 12 pillar page SEO architecture

• Map search intent to service pages and blog clusters

2️⃣ Technical SEO (In Coordination with Aabasoft)

• Identify and resolve:

• Crawl and indexing issues

• Core Web Vitals gaps

• Broken links and redirect chains

• Duplicate content and canonical issues

• Implement structured schema (Service, FAQ, LocalBusiness)

• Improve internal linking architecture

• Optimize URL structure and crawl depth

3️⃣ On-Page Optimization

• Optimize service pages for high-intent keywords

• Improve meta titles and descriptions for higher CTR

• Ensure semantic SEO best practices

• Strengthen pillar-to-cluster internal linking

• Review and refine blog drafts for SEO alignment

4️⃣ Search Console & Performance Monitoring

• Monitor impressions, CTR, keyword movement

• Track service keyword rankings

• Identify underperforming pages for optimization

• Deliver monthly SEO performance reports

• Recommend data-driven improvements

5️⃣ Content Collaboration

• Provide keyword briefs to Content Manager

• Ensure each blog supports a pillar strategy

• Align SEO with conversion-focused UX updates

• Build long-term topical authority in the accounting niche

90-Day Performance Expectations

Month 1:

• Deliver full SEO audit

• Create keyword cluster roadmap

• Optimize 10 priority pages

• Resolve critical technical errors

Month 2:

• Optimize 20+ pages

• Implement a structured schema across service pages

• Strengthen the internal linking system

• Improve CTR on existing ranking pages

Month 3:

• Demonstrate measurable growth:

• +30% increase in impressions

• +20% increase in organic clicks 5–10 core keywords moving into Top 20 positions

Requirements

Required Qualifications

• 3+ years of hands-on SEO experience

• Proven results in ranking competitive service-based websites

• Strong technical SEO understanding

• Experience with: