FitLab, Inc. - Paid Social Media Buyer (Part-Time)

FitLab, Inc.

About Fitlab

Fitlab is a dynamic portfolio of fitness and wellness brands dedicated to enhancing every aspect of a fitness-focused lifestyle. Our offerings range from innovative fitness equipment to in-person studios and transformative multi-day group events. We are committed to delivering exceptional experiences that empower individuals to achieve their health and wellness goals.

Position Overview: We are seeking a part-time Paid Social Media Buyer. You will develop, execute, and optimize paid social media campaigns across Meta, Tiktok and more to drive purchase and sales for a diverse portfolio of fitness and wellness brands. We own and operate more than nine brands, including boutique fitness studios, e-commerce fitness and lifestyle brands and a relay getaway. Your expertise will be instrumental in reaching our target audiences effectively and maximizing return on ad spend (ROAS) and minimizing customer acquisition costs (CAC).

Expectations & Deliverables

• Campaign Strategy and Execution:
  • Develop and implement comprehensive paid social media strategies aligned with Fitlab's marketing objectives.
  • Manage end-to-end campaign execution, including planning, budgeting, ad creation, and performance analysis.
• Budget Management:
  • Manage and allocate advertising budgets effectively to ensure cost-efficient spending and achievement of key performance indicators (KPIs).
  • Monitor budget pacing and adjust allocations as necessary to meet campaign goals.
• Creative Strategy:
  • Create strategic creative briefs to develop compelling ad creatives that convert.
  • Provide strategic input on ad copy, visuals, and formats to enhance campaign performance.
• Platform Management:
  • Oversee campaigns across multiple social media platforms such as Facebook, Instagram, TikTok, and emerging channels.
  • Stay updated with platform best practices, algorithm changes, and new advertising features.
• Audience Targeting and Segmentation:
  • Conduct thorough market research to identify and define target audiences for each brand within the portfolio.
  • Utilize data-driven insights to segment audiences and tailor campaigns for maximum relevance and impact.
• Performance Monitoring and Optimization:
  • Regularly analyze campaign performance metrics, including impressions, click-through rates (CTR), conversion rates, and ROAS.
  • Implement A/B testing to identify and apply optimizations for continuous improvement.
• Reporting and Insights:
  • Prepare detailed reports on campaign performance, providing actionable insights and recommendations to stakeholders.
  • Communicate complex data in a clear and concise manner to inform strategic decisions.

• Up to 20 hours per week.
• Additional duties as assigned

The ideal candidate has

• 3+ years of experience in paid social media buying, preferably within the fitness, health, or wellness industries.
• Proven track record of managing and optimizing campaigns with budgets of $150k/month or more.
• Proficiency in social media advertising platforms, including Facebook Ads Manager, Instagram Ads, TikTok Ads, and others.
• Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.
• Detail-oriented with strong organizational and multitasking abilities.
• Up-to-date with the latest trends and best practices in social media advertising and digital marketing.
• In-depth experience with performance creative design and the ability to brief killer creative.

Physical Demands

• Prolonged periods sitting at a desk and working on a computer.

Note

This job description in no way states or implies that these are the only duties and responsibilities to be performed by the employee(s) of this position. Duties and responsibilities may change at any time with or without notice. All duties and responsibilities are essential functions and requirements and are subject to possible modification to reasonably accommodate individuals with disabilities.