[Remote] DIGITAL MARKETING SPECIALIST

Note: The job is a remote job and is open to candidates in USA. Sound Seal is a company seeking a Digital Marketing Specialist to support the execution of digital content across its portfolio of brands. The role involves managing website content, executing marketing campaigns through PPC, Email Marketing, and social media, while ensuring SEO best practices are followed.

Responsibilities

• Manage website content, landing pages, and web data across Contao content management systems
• Research, implement, and optimize SEO keywords across the company’s websites and marketing materials, ensuring alignment with best practices for headers, metadata, and overall search visibility
• Publish and maintain content within the company’s content management system (CMS)
• Make routine website updates such as product information changes, image swaps, copy edits, and content refreshes
• Assist with content quality checks and testing before content goes live
• Flag issues, errors, or outdated content to the Director of Marketing Technologies
• Monitor and report on website performance metrics (e.g., traffic, engagement, conversions) to inform content improvements
• Use tools like Google Analytics/Search Console to evaluate SEO and content effectiveness
• Troubleshoot minor CMS issues and coordinate with developers for more complex fixes
• Plan, build, and launch paid media campaigns across platforms such as Google Ads and LinkedIn
• Continuously analyze paid acquisition performance (Google Ads/LinkedIn), deriving insights and recommendations
• Manage PPC campaign expenses, staying on budget, estimating monthly costs, and any reconciling discrepancies
• Define and refine audience targeting strategies, segmentation, retargeting, and lookalike audiences
• Track, report, and analyze website metrics and PPC initiatives and campaigns
• Perform ongoing paid keyword discovery, expansion, and optimization
• Ensure proper tracking is in place (e.g., conversions, events, UTM parameters) to measure campaign effectiveness
• Work with marketing, sales, and product teams to gather information needed for content updates
• Coordinate with content & design teams to ensure copy aligns with layouts and visuals
• Follow established workflows and timelines to support on-time content delivery

Skills

• 1–3 years of experience in digital marketing or a related field (SEO and/or PPC experience preferred; agency experience is a plus)
• Experience working with content management systems (CMS), preferably Contao and/or WordPress
• Familiarity with marketing automation platforms (e.g., HubSpot)
• Proficiency in Microsoft Office and common collaboration tools (e.g., Teams, Slack, Asana)
• Strong writing, editing, and proofreading skills
• Strong attention to detail and ability to follow established processes and guidelines
• Basic understanding of SEO and paid media principles (keywords, metadata, campaign structure, etc.)
• Ability to manage multiple tasks and prioritize in a fast-paced environment
• Internship or early career experience in digital marketing or content management
• Exposure to SEO fundamentals
• Experience supporting B2B or technical products (manufacturing, construction, or architecture a plus)
• Familiarity with email marketing platforms or CRM tools (training provided)

Benefits

• Competitive compensation package
• Comprehensive training programs

Company Overview