Assistant Trade Marketing Manager
The Wonderful Company is known for its iconic FIJI Water and is committed to sustainability and positive change. The Associate Manager, Trade Marketing will drive trade marketing opportunities and collaborate with cross-functional teams to develop and execute marketing programs that enhance sales performance.
Responsibilities
- Develop and execute trade and shopper marketing programs and toolkits for the U.S. Sales (Retail, On-Premise) team at the national, regional, and retailer-specific level, including consumer sweepstakes, cross-promotions, and coupon programs that support secondary display and drive incremental volume
- Develop account-specific point-of-sale materials in collaboration with Brand Marketing, Sales, design teams, and external vendors, ensuring alignment to brand standards and customer needs
- Support management of the annual trade marketing budget, including tracking spend, processing invoices, and maintaining budget accuracy
- Evaluate promotional performance using IRI, Margin Minder, and internal sales data, providing insights and recommendations to improve effectiveness
- Create and manage coupon programs, including execution, tracking, and analysis of redemption to inform future planning
- Administer and maintain the SharePoint site, ensuring timely distribution of marketing materials to the Sales team and consistent weekly sales communications
- Oversee POS fulfillment vendor operations, ensuring accuracy and timely delivery of materials
Skills
- Minimum 1-3 years of experience in marketing, trade marketing, shopper marketing, or promotions within Food and Beverage or CPG
- Experience working cross-functionally with Sales, Brand, or external partners; demonstrated ability to manage projects and timelines
- Strong analytical, communication, and project management skills
- Solid quantitative skills and understanding of basic financial processes, including invoice management and budget tracking
- Proficiency in Microsoft Office; experience with SharePoint or similar tools preferred
- Bachelor's degree required
- Occasional travel to support sales meetings and account calls
- Experience working with creative agencies and external POS vendors
- Experience with SharePoint or similar tools
Benefits
- Access to top-notch medical coverage comprehensive vision and dental plans
- 401k with match eligibility
- 24/7 online physician consultations
- Virtual mental health resources
- Life coaching
- Engaging employee community groups
- Cash rewards for healthy habits and fitness reimbursements
- Library of on-demand fitness videos
- Career Advancement Opportunities
- Focused Learning and Development
- Empowering Mentorship Program
- Continuous Improvement Training
- Giving Back to the Community
Company Overview
Company H1B Sponsorship