Digital Brand Designer

About the position TOMS is in business to improve lives. When you wear or work with TOMS, you help support children’s education, health and well-being, giving kids everywhere the gift of better tomorrows. About the Role: TOMS is seeking a Digital Brand Designer to support and elevate DTC creative across all digital touchpoints. This role will design compelling, on-brand creative assets that drive engagement, conversion, and brand affinity across ecommerce, email, paid media, and social platforms. The ideal candidate combines strong visual storytelling with an understanding of performance-driven design. This designer will create scalable digital assets and systems that support product storytelling, improve creative velocity, and optimize customer engagement across the digital funnel. This role works cross-functionally with Creative, Marketing, and DTC teams to bring campaigns, product launches, and always-on digital initiatives to life in a way that is visually compelling, brand-consistent, and optimized for digital environments.

Responsibilities

• Design and produce digital assets for ecommerce site, email marketing, paid media, organic social, SMS, and digital campaigns.
• Translate brand and campaign direction into digital-first creative executions.
• Design conversion-focused layouts optimized for mobile and ecommerce environments.
• Ensure assets clearly communicate product benefits and brand storytelling.
• Support both campaign storytelling and full-price product marketing initiatives.
• Translate campaign concepts into scalable digital creative systems.
• Develop modular creative assets that can scale across multiple digital placements.
• Support launch toolkits including email modules, paid social assets, and ecommerce storytelling components.
• Collaborate with copywriters, marketers, and creative partners to bring cohesive narratives to life.
• Manage multiple projects simultaneously within a fast-paced retail calendar
• Contribute to the evolution of TOMS’ digital design system including reusable components, templates, and layout standards.
• Help develop scalable creative frameworks across ecommerce, email, and paid media.
• Ensure digital assets maintain consistency in typography, color systems, spacing, and hierarchy.
• Support the development of modular creative templates that increase production efficiency.
• Maintain a cohesive digital brand presence across all customer touchpoints.
• Contribute fresh ideas that enhance digital storytelling and user experience.
• Stay current on digital design trends, platform best practices, and emerging tools.
• Collaborate with DTC and marketing teams to understand how creative performs across digital channels.
• Design creative with awareness of engagement and conversion goals.
• Support creative testing and iteration where applicable.
• Apply performance insights to improve layouts, messaging hierarchy, and product storytelling.

Requirements

• 3–5+ years of digital design experience (preferably in fashion, footwear, lifestyle, retail, or within a DTC ecommerce brand)
• Strong portfolio demonstrating ecommerce, email, paid media, and social design work.
• Advanced proficiency in Figma (components, auto layout, shared libraries, prototyping).
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience contributing to or working within a design system.
• Understanding of responsive design and mobile-first UX best practices.
• Strong organizational skills and attention to detail.
• Excellent communication and collaboration skills.

Nice-to-haves

• Motion design or light animation experience (After Effects)
• Familiarity with Shopify or similar ecommerce platforms.
• Experience with digital asset management systems.
• Understanding of creative performance across paid media platforms.
• A genuine enthusiasm for TOMS' mission and a commitment to making kindness in business the norm

Benefits

• This is a Direct Hire role with a target hourly range of $38.46/hr - $43.27/hr depending on experience, plus an annual bonus based on the company's performance
• Hybrid work environment - come into our Culver City, CA office 1-2 days a week to meet with your team (bring your pup too!)
• A $600 stipend when you join to furnish your home office how you like, plus $100 annually to refresh your supplies and gear
• Medical, dental, and vision insurance; 401K with company matching
• A generous PTO policy plus 12 paid annual holidays and one floating holiday
• 4 free pairs of shoes per year (yes, free!)
• Employee Discount on all of our products, plus discounts on partnering businesses
• Wellness Program offering resources for your mental health, physical well-being, personal finance, nutrition, etc.
• DEI educational opportunities, including company-wide days of learning
• Opportunities to volunteer with Giving Partners and Community Organizations

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