Digital Marketing / Communications Specialist I

Dealer.com is seeking a dynamic and results-driven Digital Marketing & Advertising Strategist to join our Dealer Marketing Operations team. This remote role is responsible for developing and executing digital marketing and communications strategies across paid search engine marketing, paid social media, and various other advertising platforms. You will manage a portfolio of dealer accounts, ensuring high performance, client satisfaction, and retention through data-driven advertising and tailored content strategies. This is not an SEO or organic social content role, though that experience might be beneficial. Key Responsibilities: Digital Marketing & Communications

• Develop and execute paid digital marketing initiatives including Google and Microsoft search, various social media platforms, and display/video strategies for assigned products or product areas.
• Tailor advertising content to specific platforms and target audiences to maximize engagement. Ad copy and asset updates, working with clients on consistent messaging across channels.
• Collaborate with cross-functional teams such as Analytics, Innovation, Support, and Advertising Operations to ensure seamless execution and performance tracking.
• Learn and become an expert in analytics dashboards, management software, and partner platforms (Google, Meta, etc.) to monitor campaign effectiveness and support continuous improvement through data analysis.
• Share insights and performance reports with clients and leadership, highlighting cross-channel effectiveness and audience responsiveness.
• Lead monthly phone calls with clients and their teams for performance reporting, while fielding client questions and requests.
• Stay current on industry trends and competitor strategies to inform marketing initiatives.

Digital Advertising Strategy

• Execute and manage end-to-end digital advertising campaigns across Search, Display, Social, and Display/Video platforms.
• Analyze advertising performance and translate data into actionable insights and strategic recommendations.
• Conduct keyword research, ad creation, audience targeting, and performance tracking to optimize campaigns.
• Monitor account performance and make independent decisions to adjust tactics and allocations.
• Provide monthly performance reporting and monthly strategic performance review calls to clients via video meetings and email, in conjunction with other internal team members who support the same accounts.
• Troubleshoot and resolve advertising issues, ensuring client satisfaction and retention.
• Collaborate with Sales and/or Performance Management teams to support new product opportunities and overcome client objections.
• Track all client interactions, optimizations, and decisions to maintain a clear audit trail and documentation in Salesforce.

Minimum Qualifications:

• Bachelor’s degree in a related discipline. The right candidate could also have a different combination, such as 4 years experience in a related field.
• At least 1 year of experience in client services, account management, or another customer-facing role where client interaction (particularly over the phone) is a priority.
• At least 1 year of experience in digital advertising (SEM, social media, display/video channels) and/or similar digital marketing functions.
• Strong understanding of SEM, website/advertising analytics, and digital content strategy.
• Ability to understand client goals and offer recommendations based on their desired outcomes and goals.
• Proficiency in tools such as Google Ads, Google Analytics, Microsoft Ads, Meta Business Manager, Fluency’s Backpack, and Salesforce/SFX.
• Outlook email and calendar management skills are highly important. You’ll be responsible for managing your own meeting schedule.
• Ability to travel up to 5% as needed for client meetings or team events.

Preferred Qualification:

• Google and Microsoft certifications (Search, Display, Shopping, Video, etc.) preferred or must be obtained within 90 days of hire.
• Excellent communication, time management, and interpersonal skills. Experience talking to client leadership, executives, and business owners is preferred.
• Previous experience with remote meetings and regular client phone calls is preferred, as much of this role requires direct client communication.

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