[Remote] Client Marketing Manager, Nurture and ...

Note: The job is a remote job and is open to candidates in USA. Farber Debt Solutions is one of Canada’s oldest and largest debt solution providers, dedicated to helping Canadians rebuild their lives after debt. The Client Marketing Manager, Nurture & Retention will lead the development of lifecycle programs aimed at increasing client retention and satisfaction through personalized communication strategies. Responsibilities • Own Farber’s client retention and lifecycle engagement strategy. Define OKRs, key touchpoints, and optimize the nurture program • Build programs that promote on-time client payments, milestone achievement, satisfaction, and advocacy • Evolve customer lifecycle frameworks for onboarding, education, and engagement • Create segmentation strategies to deliver personalized, timely content across the client lifecycle • Plan and execute automated multi-channel automated journeys using Dynamics 365 and Customer Insights • Conduct A/B testing to improve engagement, click-through, and retention rates • Work with content and creative teams to ensure messaging aligns with client needs and emotional drivers • Monitor performance, identify underperforming areas, and implement continuous improvement initiatives • Ensuring the accuracy and consistency of data, defining and tracking key metrics, including retention rate, churn rate, satisfaction (CSAT), and engagement health • Partnering with the Data Team to maintain and improve data quality, leveraging insights to propose and drive performance-enhancing initiatives, and providing direction on tactical improvements / strategic shifts • Partner with Customer Success, Operations, Data, IT, and other stakeholders to drive the client journey and operationalize lifecycle programs • Manage relationships with internal stakeholders supporting marketing automation, content and analytics tools • Ensure all communications comply with CASL, PIPEDA, and AODA accessibility standards • Maintain data integrity, consent management, and audience suppression best practices Skills • Post-secondary education in Marketing, Business, or a related field or equivalent professional experience • 4+ years of experience in lifecycle, client, or CRM marketing • Strong proficiency with marketing automation platforms (Dynamics 365, Marketo, HubSpot, Salesforce Marketing Cloud etc) • Demonstrated success using data-driven insights to improve retention and satisfaction • Exceptional writing and editing skills for empathetic, customer-first communications • Analytical and reporting skills; ability to translate data into actionable insights • Collaborative mindset with strong project management and stakeholder communication skills • Proven track record of delivering end-to-end lifecycle automations from conception to completion Company Overview • Farber Debt Solutions is one of Canada’s most respected Licensed Insolvency Trustee firms. It was founded in 1979, and is headquartered in Toronto, Ontario, CAN, with a workforce of 501-1000 employees. Its website is Apply tot his job Apply tot his job Apply tot his job