Conversion Rate Optimization Lead - CRO
About Brand Bolt Brand Bolt is a fast-growing portfolio of direct-to-consumer health, wellness, and beauty brands, focused on creating science-backed products and performance-driven marketing that move customers to action and help them build lives they love. Drawing on decades of experience in copywriting, media buying, CRO, and brand leadership, our team specializes in taking brands from early traction to market-leading status in crowded digital spaces. By combining high-value education, community, and best-in-class products, Brand Bolt delivers meaningful customer outcomes while scaling profitable, sustainable growth. Brand Bolt is hiring a CRO expert to own and advance our conversion rate optimization function across the full DTC funnel for our portfolio brands. This role will architect and drive a cohesive experimentation program, coordinate cross-functional optimization initiatives, and develop scalable testing frameworks that consistently turn traffic into long-term customers. The ideal candidate blends strategic thinking with hands-on execution, using deep analytics and behavioral insights to remove friction and build high-converting, customer-centric experiences. What You’ll Do Define CRO Strategy
- Define and lead an end-to-end CRO strategy that directly supports Brand Bolt’s growth and revenue goals.
- Build and continually refine an experimentation roadmap that balances high-velocity “quick wins” with bigger strategic bets.
- Set clear benchmarks and conversion targets across brands, funnels, and customer segments, and ensure alignment with business objectives.
- Conduct market and competitor research to uncover new testing ideas and adopt emerging best practices in CRO. Experimentation & Testing Management
- Plan, launch, and analyze A/B tests, multivariate tests, and other experimentation methods across web, landing pages, and key digital touchpoints.
- Own the full test lifecycle—from hypothesis development and test design through implementation, readouts, and rollouts.
- Create and document scalable testing processes that increase test volume without sacrificing statistical rigor or quality.
- Prioritize experiments based on projected impact, effort, and alignment with broader performance and brand goals. Analytics & Performance Optimization
- Use advanced analytics, heatmaps, and session replay tools to diagnose performance issues and uncover optimization opportunities.
- Maintain and evolve customer journey maps and conversion funnels, highlighting critical drop-off points and high-leverage improvements.
- Track, report, and socialize key metrics such as conversion rate, engagement, revenue per visitor, and lift from tests.
- Apply sound statistical methods to interpret test outcomes and translate findings into clear, actionable recommendations. User Experience Enhancement
- Improve end-to-end user journeys, navigation, and conversion paths to create seamless, intuitive, and trustworthy experiences.
- Analyze behavioral signals to pinpoint friction, anxiety, and confusion, then partner with design, product, and copy to address them.
- Concept, test, and iterate on high-impact landing pages, product detail pages, and checkout flows to maximize conversion efficiency.
- Incorporate proven persuasion, behavioral psychology, and direct response techniques into page structure and messaging to increase action rates. What You Bring
- 7+ years of experience in conversion rate optimization, digital analytics, and/or growth marketing for performance-focused businesses.
- Demonstrated success driving measurable conversion gains in direct-to-consumer environments, specifically in the DTC health and wellness space.
- Hands-on experience owning experimentation programs and managing robust testing roadmaps.
- Deep proficiency with A/B testing platforms (e.g., Optimizely, VWO, Convert) and analytics suites (e.g., Skillora Analytics GA4, Adobe Analytics).
- Strong grounding in statistics, including hypothesis testing, sample sizing, and experimental design.
- Experience with behavioral and UX analytics tools such as Hotjar, FullStory, or Crazy Egg, along with heatmap and session replay capabilities.
- Comfort with data visualization tools and foundational skills in HTML, CSS, and JavaScript to collaborate effectively with engineers and designers.
- Understanding of CRM, lifecycle marketing, and marketing automation platforms, and how they connect to CRO initiatives.
- Familiarity with UX/UI best practices and user psychology as they relate to decision-making and conversion.
- Knowledge of native, affiliate, and performance media channels and how upstream acquisition impacts on-site performance.
- Experience optimizing for subscription, continuity, or repeat-purchase models is a strong plus.
- Why You’ll Love Working Here
- Collaborate with a top-tier marketing team that values pace and performance.
- Take a pivotal role in launching campaigns seen by millions.
- Enjoy the flexibility and autonomy of a remote
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