Virtual Marketing Assistant | Instagram Growth + Facebook Ads
You’re not just looking for another marketing gig… You’re looking for a creative partnership — a chance to work with someone who gets it. You love storytelling, connecting through content, and seeing your work actually grow a brand you believe in. And deep down, you know that good marketing isn’t about algorithms — it’s about emotion, momentum, and making people care. If that sounds like you, keep reading — because this is exactly that kind of role. About the Brand I’m a founder and functional medicine doctor helping women aged 40–55 feel more connected, empowered, and alive. My brand is built on heart, humor, and honesty — think real-talk-meets-growth-mindset. I’m ready to bring my story, mission, and personality to a wider audience, and I’m looking for a creative virtual marketing partner who can help me do just that. Someone who can translate my energy into strategy — turning my ideas into scroll-stopping content, deeper engagement, and meaningful growth. The Role You’ll help me grow and connect with my audience through Instagram and Facebook — by planning, creating, and executing marketing strategies that feel authentic and aligned with my brand voice. This includes: Creating weekly and monthly growth plans with clear, trackable goals and ideas. Helping me build a to-do list of Reels and videos to record (you bring the creative direction; I will deliver my part). Designing feed posts, stories, and captions that sound like me. Managing and optimizing Facebook ad campaigns to attract the right audience. Tracking performance, learning what works, and continuously refining our approach. You’ll have creative freedom, meaningful collaboration, and the chance to shape something that matters — not just schedule posts. What You Bring Proven experience growing Instagram or Facebook audiences for a brand. Creative strategy skills — not just content creation, but audience understanding. Confidence using Canva (or other tools) for design and storytelling. Experience managing Facebook and Instagram ads that deliver results. An understanding of women 40–55 — what inspires them, what motivates them, and what feels real to them. A collaborative working style: you love bouncing ideas, brainstorming, and building together. You’re Perfect for This If… You love collaborating directly with the founder/brand owner and matching their energy. You’re both creative and analytical — you care about heart and metrics. You take initiative and bring fresh ideas. You value genuine connection with an audience and know how to make it happen. This Isn’t the Role for You If… You prefer rigid corporate structures or lots of hand-holding. You don’t enjoy social media or creating content. You find it hard to maintain consistency or follow through independently. ❤️ The Details Hours: 10–20 per week (flexible, ongoing contract) Compensation: Based on experience + results Start Date: As soon as we find our creative match How to Apply (Upwork) Please submit your proposal right here on Upwork and include: A short intro about why this job caught your attention. A few examples of marketing projects or Instagram/Facebook accounts you’ve helped grow (please upload work here or link within Upwork’s portfolio). One idea or strategy you’d use to authentically reach women 40–55 through Instagram. Please use the video option to introduce yourself to let me know why you're the perfect fir for this role— I love seeing someone’s personality! ) Final Note This isn’t a “one-off task” role — it’s a creative partnership built on collaboration, intuition, and growth. If you’re passionate about helping real women connect with real stories — and you’re ready to bring energy, style, and results — I can’t wait to work with you. Apply tot his job Apply To this Job