Content Strategist – Personal Brand (Instagram + YouTube)
About Me I’m building a personal brand that blends professional growth, entrepreneurship, lifestyle, health, relationships, and travel. This brand should feel: Authentic, confident, and grounded Aspirational but human Balanced between success and softness I already have a large library of photos and videos from my life. Not the best quality but at least I’m not starting from scratch haha. I need someone who can curate, organize, and shape that content into a cohesive personal brand across Instagram and YouTube. What I’m Looking For I’m looking for a content curator + personal brand assistant who can: Start application with Understand who I am and reflect that visually and emotionally Select the best photos/videos that tell a story Help create a consistent look, tone, and posting rhythm Blend personal, professional, and lifestyle content tastefully This is not just a scheduler or caption writer. This role requires taste, judgment, and storytelling ability.
Responsibilities
Review and organize my existing photo/video content (Google Drive or similar) Curate content aligned with my life pillars: Love (relationships, family, fun) Individual (growth, fitness, mindset) Freedom (travel, lifestyle, flexibility) Earn (career, business, entrepreneurship) Recommend what content fits: Instagram Reels, Carousels, Stories YouTube Shorts and long-form video concepts Help plan weekly content themes and cadence Draft short captions or hooks in my voice Create moodboards or visual direction as needed Skills & Tools Required: Strong visual taste and storytelling instincts Experience curating content for personal brands or creators Instagram + YouTube familiarity Canva ClickUp, or Google Docs for organization Bonus (not required): Familiarity with AI editing or repurposing tools Coordinate with an editor if necessary and a major plus if you can edit yourself This Role Is a Great Fit If You: Think in vibes, not just posts Can explain why a piece of content works Understand how to balance polish with authenticity Are organized, proactive, and communicative Care about representing someone’s real life accurately and respectfully Trial Task (Paid) Shortlisted candidates will complete a paid trial: You’ll receive a small folder of my content Select 5–10 pieces you believe best represent my personal brand Explain why you chose them Create 1 (Reel, Post, Short) How to Apply (IMPORTANT) To apply, please include: 1. Start your proposal with: BRAND (so I know you read this) 2. 2–3 examples of personal brands you’ve worked on (Instagram, YouTube, or portfolio links) 3. A brief explanation of: -How would you turn a simple photo or short video into a thoughtful post without forcing it? -What kind of video editing are you comfortable doing, and how would you plan content each week without over planning it? 4. Answer this question: If you had access to someone’s entire camera roll, how would you decide what represents their brand? Applications that do not include proof or answers will not be considered. Job Type: Part-time / Ongoing Hours: 10-20 hours per week Budget: Open to hourly or monthly retainer (based on experience) ✅ What Success Looks Like My online presence feels aligned, confident, and intentional My Instagram and YouTube tell a clear story of who I am Content feels natural — not forced or overly “marketing” My personal brand supports my career, business, and personal life Apply tot his job Apply tot his job Apply To this Job