UX Content Strategist
About the position The Insulet UX team is seeking a UX Content Strategist. This role will be responsible for aligning teams around engaging, informative UX content vital for our products and customer experience, including patients, caregivers, and health care providers around the world, to help simplify the lives of those touched by diabetes. You will elevate the customer-centricity of the UX and inspire action. You excel through innovation, creativity, energizing others, and attention to detail. You’ve been successful in driving strategic and tactical content designs that lead to a high customer impact. You are expected to think like a strategist, lead as a servant, and raise the quality of UX by being a persistent advocate for customers. You will use your organization and positive communication skills to work strategically with other team leaders and members across the organization. Finally, you have a passion for putting our customers’ needs first.
Responsibilities
- Strategy and roadmap: Help define the UX content strategy vision for key features in our product experience, focused on the key priorities for the business. Work closely with design, research, product, and other partners to develop a shared UX strategy.
- Content strategy excellence: Create compelling and empowering user experiences through engaging, on-brand digital UX content. Generate informative and persuasive content in support of positive outcomes. Ensure all content is consistent in terms of brand, style, voice and tone, quality, and literacy/grade levels. High level of competency in applied writing skills, especially writing for a lay user audience. Strategize and define content frameworks while also documenting your rationales and decisions. Execute and align teams on content strategy and UX copy. Collaborate effectively and frequently with cross-functional stakeholders (e.g., UX, PM, Marketing), leading the content revision process, and achieving deadlines. Support process and tool improvements. Help to maintain our UX writing style guidelines, ensuring they are relevant/accurate.
- Communication and influence: Ask inquisitive questions in a collaborative manner, do things differently, champion innovation, and strive for simplicity. Communicate content strategies in a clear and concise manner using your presentation skills. Actively involve and collaborate closely with key stakeholders.
- Center of Excellence, education, and advocacy: Peer review other Content Strategists' work by reviewing proposed content as applicable and providing feedback . Always strive to learn and raise the bar on your own and be open to receiving and giving feedback to build stronger content strategy practices.
Requirements
- Bachelor’s (or higher) in a discipline related to UX Content Strategy (e.g. Business Communications, Creative Writing, English).
- Minimum of 3 years’ experience in UX writing/editing for mobile app based product.
Nice-to-haves
- Skills as a storyteller and influencer.
- Understanding of Content Strategy Frameworks and Design Principles.
- Understanding of UX design, as well as common design tools, language, and processes.
- Creativity and empathy to recognize and address the user’s challenges.
- Eagerness and aptitude to learn new technologies quickly.
- Project management abilities and process development skills.
- Familiarity with a dynamic agile software development environment.
- Understanding of platforms and design tools such as Figma, JIRA, Miro.
- Familiar with Medical Device development processes, familiarity with Diabetes.
- Some experience working on global products and localization.
Benefits
- Medical, dental, and vision insurance
- 401(k) with company match
- Paid time off (PTO)
- And additional employee wellness programs
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