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Experienced Senior Director of Customer Sales - Driving Growth in the South Region for arenaflex

Remote, USA Full-time Posted 2026-06-17

About arenaflex

arenaflex is a dynamic and innovative company that is revolutionizing the world of sports and active hydration. As a leading player in the industry, we are committed to delivering exceptional products and experiences that exceed our customers' expectations. Our entrepreneurial culture, backed by the resources and insights of one of the world's most iconic companies, The Coca-Cola Company, gives our employees the freedom to move quickly, develop valuable relationships, and have fun while working towards our goal of becoming #1 in Sports Hydration.

About the Role

We are seeking an experienced Senior Director of Customer Sales to join our team in the South Region. As a key leader within arenaflex, you will be responsible for leading a cross-functional team to deliver business results across assigned territory. Your expertise and leadership will be instrumental in driving growth, developing strategic relationships, and achieving aggressive business targets.

Key Responsibilities

  • Lead annual planning processes and negotiate annual agreements to ensure alignment and execution to achieve business targets.
  • Manage Publix and SEG customers, as well as two direct reports overseeing additional key customers like HEB and Military Channel customers.
  • Develop and implement sales strategies to drive growth and increase market share.
  • Build and maintain strong relationships with key customers, stakeholders, and internal teams.
  • Collaborate with cross-functional teams to drive business results and achieve company objectives.
  • Provide coaching and development opportunities to direct reports to ensure their success and growth within the company.
  • Travel extensively (30% if based in FL area; 50% outside of territory) to visit customers, attend industry events, and participate in business development activities.

Requirements

To be successful in this role, you will need to possess the following qualifications and skills:

Essential Qualifications:

  • Bachelor's Degree or relevant experience required.
  • 8 years direct sales experience in the CPG industry, with a track record of successfully selling into multiple national and regional channel customers.
  • Located in Southeast or Texas preferred.
  • Recent Publix and SEG experience preferred.
  • DSD beverage background preferred.

Preferred Qualifications:

  • Self-motivated and highly organized with a strong desire to produce results with an entrepreneurial spirit.
  • Ability to quickly assess the needs of the business, develop an action plan, and manage the required change.
  • Effective communication and interpersonal skills, with the ability to intermingle with a wide variety of business professionals.
  • Passion for building brands, new products, and long-term growth.
  • Verifiable list of current contacts with appropriate buyers and divisional managers.
  • Solid computer skills in Outlook, PowerPoint, Excel, and Word.
  • Strong understanding and analytical skills in understanding of Nielsen/IRI syndicated data.

Benefits

arenaflex offers a comprehensive benefits package, including:

  • A full range of medical, financial, and/or other benefits, dependent on the position.
  • Annual Incentive Reference Value Percentage: 30.
  • Annual Incentive reference value is a market-based competitive value for your role, indicating performance at target.

What We Offer

As a Senior Director of Customer Sales at arenaflex, you will have the opportunity to:

  • Drive growth and achieve business targets in a dynamic and innovative company.
  • Develop and implement sales strategies to drive growth and increase market share.
  • Build and maintain strong relationships with key customers, stakeholders, and internal teams.
  • Collaborate with cross-functional teams to drive business results and achieve company objectives.
  • Travel extensively to visit customers, attend industry events, and participate in business development activities.
  • Enjoy a comprehensive benefits package, including medical, financial, and other benefits.
  • Participate in annual incentive programs, with a reference value percentage of 30.

How to Apply

If you are a motivated and experienced sales professional looking for a new challenge, please apply to this role by clicking on the link below:

Apply Now!

Join the arenaflex Team

arenaflex is a dynamic and innovative company that is revolutionizing the world of sports and active hydration. We are committed to delivering exceptional products and experiences that exceed our customers' expectations. If you are passionate about building brands, new products, and long-term growth, and you have the skills and experience to succeed in this role, we encourage you to apply.

Apply for this job

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