Social Media Content Creator

Job Title: Social Media Content Creator A Professional Portfolio of Work Samples is required for consideration Location: Port Washington, New York Reports To: Director of Digital Marketing & Marketing Operations Position Summary: The Social Media Content Creator at WAC Group is a highly visible, integral member of the Marketing team that ideates, produces, edits, and publishes timely, high-quality content to showcase our products, people, capabilities and projects across all social channels. This exciting, fast paced role is both field driven and hands-on. The main focus of this role is to travel to customer sites, trade shows, and our showrooms to capture photo and video content, turning content into compelling short-form and longer-form assets. This individual collaborates closely across multiple global teams including Marketing and Sales to support key business initiatives while keeping all content and posts consistent with our brand voice, tone, and standards. Key Responsibilities:

• Ideate and execute a consistent stream of high-quality social content (primarily video + photo), aligned to brand voice, tone, and business priorities.
• Capture content on-site at customer locations, trade shows, and in our showroom, including and not limited to product demos, installations, behind-the-scenes, interviews, and on-site storytelling.
• Edit and deliver content optimized for each platform (e.g., Instagram, LinkedIn, YouTube, TikTok as applicable), including reels/shorts, stories, carousels, and longer-form video as needed.
• Write and publish on-brand captions and supporting copy for posts. Contribute to blog posts and website landing pages.
• Ensure all content maintains consistent brand standards such as voice, tone, terminology, visual style, and accuracy, inclusive of communicating technical topics.
• Coordinate with Sales and internal stakeholders to plan and schedule customer visits, interviews, and event coverage.
• Maintain a content calendar and publishing cadence; ensuring timely delivery around timelines, deadlines, product launches, events, and campaigns.
• Leverage performance metrics to continuously optimize content formats, topics and publishing strategy.
• Manage and organize media assets (raw footage, edits, b-roll libraries, photos) for reuse and distribution.

Critical Success Factors:

• A steady cadence of timely, high-quality, on-brand content that increases engagement and supports brand awareness.
• Strong event and customer-visit coverage that Sales and Marketing can leverage across channels.
• A growing library of reusable photo/video assets.
• Continuous improvement based on performance insights and audience response.

Requirements:

• Bachelor Degree in Marketing, Business or a closely related area of study.
• Willingness, ability and excitement for extensive travel to customer locations, trade shows, and our showrooms, including occasional extended early and late hours tied to event coverage.
• 3-5 years of professional experience in a corporate structured business environment creating content for social media.
• Ability to provide a professional Portfolio of work samples required inclusive of links or files demonstrating social content) with an emphasis on video.
• Proven technical ability to shoot and edit video (smartphone + camera), including lighting, audio, framing, and post-production skills.
• Experience using Design/Editing tools: Adobe Creative Cloud or Canva.
• Demonstrated data driven results translating technical topics into clear, engaging content for a professional audience.
• Strong writing and editing skills with a proven ability to maintain a consistent brand voice and tone.
• Strong organizational skills and ability to manage multiple projects and deadlines, especially around events and travel. Collaborative and resourceful mindset to work effectively across international teams and stakeholders across time zones.
• Demonstrated excitement, passion and drive, delivering measurable results through complex problem-solving and innovative thinking.
• Highly self-motivated with a positive attitude with the ability to work independently and take ownership of projects from concept to completion.
• Industry familiarity in lighting, interior design, architecture, construction, or property development is preferred but not required.
• HubSpot or Sprout Social experience is preferred but not required.
• PIM/DAM experience is preferred but not required.

The expected salary is $75,000.00 - $85,000.00. The actual compensation will be determined based on experience and other factors allowed by law. We recognize people as our most valuable asset. Our competitive salary and benefits package includes: paid time off; medical & dental coverage (including family coverage), vision, life, 401(k); tuition assistance; and continuous training and development. For immediate consideration, please submit your resume as directed. Due to the high volume of applications, only candidates who meet the qualifications will be contacted. WAC is an equal opportunity employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, gender, gender identity, sexual orientation, national origin, age, disability, genetics, or any other protected characteristic. In addition to federal law requirements, WAC complies with applicable state and local laws governing non-discrimination in employment in all of its locations. This policy applies to all terms and conditions of employment, including, but not limited to, recruiting, hiring, placement, promotion, termination, recall, transfer, leaves of absence, compensation, and training. Please note, all responsibilities outlined in the above job description are subject to change as needed. All efforts will be made to ensure proper notice is given for changes in responsibilities. Monday through Friday, 8am - 5pm Apply tot his job Apply To this Job