[Remote] Senior Marketing Manager, Customer Strategy (USA Only - 100% Remote)

Note: The job is a remote job and is open to candidates in USA. Close is a CRM company focused on enhancing sales through customer-driven insights. They are seeking a Senior Marketing Manager to lead customer advocacy and experience, translating customer feedback into effective marketing strategies that drive growth.

Responsibilities

• Build the customer insight engine. You'll gather feedback from customer interviews, sales calls, support tickets, G2 reviews, NPS surveys, and community conversations. You'll audit how we currently listen to customers, decide which inputs matter most, and build centralized systems so this insight is accessible and actionable for Marketing, Product, and Sales teams
• Identify and cultivate customer advocates. You'll find the customers with the strongest stories and build long-term relationships with them. You'll track who they are, what makes their stories compelling, and when to activate them for launches, campaigns, or competitive content
• Define how customers show up in marketing. You'll partner with Content, Lifecycle Marketing, and Growth to ensure customer voices appear across the website, owned channels, lifecycle emails, and paid campaigns. You'll shape the strategy and execution so customer proof points land where they matter most
• Pressure-test our marketing before it ships. Whether it's a product launch, new messaging, or education content, you'll put it in front of real customers and prospects. You'll run experiments, gather feedback, and turn what you learn into recommendations that influence GTM decisions
• Identify and fill education gaps. You'll map where customers need more support to adopt and succeed with Close. You'll define the education content strategy and partner with teams internally (or externally) to fill those gaps
• Produce tangible outputs. Your work will result in customer story assets (case studies, testimonials, video quotes), messaging frameworks validated by customers, education content briefs, launch narratives backed by proof points, and insight reports that teams actually use Skills
• 5+ years in B2B SaaS marketing experience
• Experience conducting customer interviews to uncover insights
• Ability to shape messaging based on customer proof points
• Experience building structure in marketing processes
• Strong storytelling and positioning skills
• Ability to translate customer insights into effective marketing
• Curiosity about customer behavior and thinking
• Execution-oriented with a willingness to conduct tactical work Benefits
• Competitive compensation including an organization-wide goal-based bonus
• Paid Time Off: 5 Weeks PTO upon joining + Winter Holiday Break. Each year with the company, you'll receive 2 extra PTO days.
• 80% Work Option: Work with your manager to choose between working 5 day weeks (standard full-time) or 4 day weeks @ 80% pay
• Paid Parental Leave for primary and secondary caregivers
• Sabbatical: After 5 years with the team, you're eligible for a 1 month paid sabbatical
• Healthcare (US residents): Medical, Dental, Vision with HSA option, Dependent care FSA
• 401k (US residents): We match 6% contributions with immediate vesting Company Overview
• A CRM for startups and small businesses with built-in sales communication tools. It was founded in 2011, and is headquartered in Palo Alto, California, USA, with a workforce of 51-200 employees. Its website is Apply tot his job

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