Sr. Manager, North American Retail Sales, rhode

About the position e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time. In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 27 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry. Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us We are seeking a Senior Manager, North American Retail Sales to join our retail sales team at a high-growth beauty brand that broke records launching into Sephora last year. Reporting directly to the Head of Global Retail Sales , this role will own the development and execution of retail sales strategy across North America, serving as the primary driver of performance, retailer partnerships, and in-market execution. This role is ideal for a strategic, commercially minded retail leader who can both set direction and roll up their sleeves—translating brand and business goals into actionable retail plans that deliver results at shelf and online, in a fast-paced environment.

Responsibilities

• Retail Sales Execution: Thought parter to develop the North American retail sales strategy and lead execution across all key partners, aligning brand objectives, retailer priorities, and financial targets.
• Retailer Relationship Management: Act as the execution day-to-day contact for North American retail partners, building trusted relationships with merchants, planners, and site merchandising teams.
• Sales Target Management: Own NA sales forecasts, translating and adjusting topline goals into actionable plans by channel to meet targets.
• Retail Marketing & Merchandising Collaboration: Work closely with the marketing, creative and visual merchandising vendors to ensure cohesive storytelling, impactful visuals, seamless integration of sales initiatives, and flawless execution of newness, exclusives and hero programs.
• Retail Channel Promotion Management: Own the retail promotional and exposure calendar, including securing and executing launches, core programs, sampling, store openings, animations, digital and in-store placements, and co-op investments.
• Sales & Performance Analysis: Track and analyze sales performance and key retail KPIs, leveraging insights to optimize future strategies and investments.
• Competitive & Market Insights: Stay ahead of industry trends, competitive activities, and consumer preferences to continuously refine sales strategies and maintain brand differentiation.
• Budget Management: Own and manage retail-related budgets, including merchandising, sampling, and co-op investments. Ensure efficient allocation of resources and strong ROI in partnership with merchants, production, creative, operations, and supply chain teams.
• Cross-Functional Collaboration: Partner with product marketing, creative, marketing, planning and supply chain teams to ensure alignment between product launches, promotional plans, and retail execution. Influence without authority and ensure teams are accountable to timelines, deliverables, and retail standards.
• Team Leadership & Development: Coach, mentor, and develop NA retail team members, fostering a high-performance, results-driven culture. Establish best practices, processes, and ways of working that support scale and growth.

Requirements

• Passionate about the beauty industry and deeply knowledgeable about the retail landscape.
• Strategic thinker with a data-driven approach to decision-making and problem-solving.
• Highly organized and detail-oriented, able to manage multiple projects and deadlines in a fast-paced environment.
• Strong communicator and relationship builder, adept at working cross-functionally and influencing key stakeholders.
• Hands-on leader who can coach, mentor, and develop a high-performing team.
• Adaptable and resilient, comfortable navigating ambiguity and shifting priorities.
• Creative and entrepreneurial mindset, always looking for innovative ways to enhance the brand’s retail presence and consumer engagement.
• Bachelor’s degree in Business, Marketing, or a related field.
• 5+ years of experience in retail sales and beauty, with a strong understanding of retail partnerships
• Proven track record of driving sales growth and managing high-impact retail initiatives.
• Strong analytical and forecasting skills, with proficiency in Microsoft Office (Excel, PowerPoint) and Google Suite.
• Excellent presentation, negotiation, and communication skills

Nice-to-haves

• Previous experience working with Sephora is highly preferred.

Benefits

• competitive pay and benefits
• bonus eligibility (200% of target over the last six fiscal years)
• equity
• flexible time off
• year-round half-day Fridays
• hybrid 3 day in office, 2 day at home work environment
• medical, dental, and vision insurance
• a retirement savings plan
• gender neutral parental leave
• unlimited paid time off

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