Experienced Senior Director, Customer Sales South – Driving Growth and Innovation in the Sports and Active Hydration Industry

About arenaflex

arenaflex is a dynamic and innovative company that is revolutionizing the sports and active hydration industry with its cutting-edge products and services. As a leading player in the market, arenaflex is committed to delivering exceptional customer experiences and driving business growth through strategic partnerships and collaborations. With a strong entrepreneurial culture and a passion for innovation, arenaflex is an exciting place to work for individuals who are looking to make a meaningful impact in their careers.

Job Summary

arenaflex is seeking an experienced Senior Director, Customer Sales South to join our team in Tampa, Florida. As a key leader in our organization, you will be responsible for leading a cross-functional team to deliver business results across assigned territory. You will work closely with our customers, including Publix and SEG, to develop and execute annual plans that drive revenue growth, share, and trade spend optimization. If you are a results-driven leader with a passion for building brands and driving business growth, we encourage you to apply for this exciting opportunity.

Responsibilities

As a Senior Director, Customer Sales South, you will be responsible for the following key responsibilities:

Customer Development

+ Strategic leader responsible for the oversight of the Publix and SEG customer relationship on behalf of arenaflex. + Lead a team of direct reports to lead HEB, Brookshire, K-VA-T Food City, and Military Channel customers. + Drive processes and execution of annual plans across assigned customers and bottlers. Delivery of key business and financial metrics, including topline results (Revenue, volume, Share) and key financial metrics (trade spend and T&E budgets), will be required. + Partner with Sr. Management and cross-functional team members to build Annual Plans to achieve both short-term and long-term business objectives. + Lead annual negotiations ensuring an optimized partnership agreement is in place that supports overall organizational priorities. + Collaborative leader of a cross-functional team responsible for the development and implementation of overall customer selling stories, while providing key insights to deliver all key execution metrics (Assortment, Shelving, Pricing, Merchandising, and Innovation). + Oversee the on-going account updates and performance reporting against key metrics and problem-solve plan gaps and bring forward recommendations to deliver on required business objectives. + Oversee & complete administrative duties required by the customer (contracts, new item forms, etc.) + Strong data & insights knowledge and skills to assist in storytelling-type selling

System Leadership

+ Participate in all system routines as needed (CCLT, Customer core Teams) to provide customer updates, including annual plan targets and elements, and on-going customer performance updates and action plans to deliver annual plans. + Work closely with arenaflex sales teams to maximize mutual goals, results, and execution + Build and leverage relationships with both arenaflex teams and Bottlers to ensure alignment and focus on delivering key customer objectives.

Cross-Functional Communication and Collaboration

+ Provides on-going updates on customer plan results and opportunities to arenaflex management. + Participate in key cross-functional routines to provide on-going plan updates and ensure flawless execution of customer programs and initiatives. + Provide customer input to annual plans, including all Marketing, Commercial, and Innovation plans.

Organizational Development

+ Fully leverage all cross-functional resources to deliver best-in-class capabilities to customers, including selling stories, consumer and customer marketing, and insights, and revenue growth management plans. + Coach and mentor team, direct reports & support staff, providing subject matter expertise on customer needs, ensuring the team is supported, and the required resources are in place to support overall business priorities. + Manage to annual T&E budget for department ensuring alignment with internal financial objectives.

Requirements

To be successful in this role, you will need to possess the following qualifications and skills:

• Education: Bachelor's Degree or relevant experience required
• Experience: 8 years direct sales experience in the CPG industry and hold a track record of successfully selling into multiple national and regional channel customers required
• Location: Located in Southeast or Texas preferred
• Recent Experience: Recent Publix and SEG experience preferred
• DSD Beverage Background: DSD beverage background preferred
• Self-Motivation and Organization: Must be self-motivated and highly organized with a strong desire to produce results with an entrepreneurial spirit to succeed.
• Assessment and Change Management: Must be able to quickly assess the needs of the business, develop an action plan, and manage the required change. The ability to effectively intermingle with a wide variety of business professionals is essential.
• Passion for Building Brands: Must have a passion for building brands, new products, and long-term growth.
• Verifiable Contacts: Must have a verifiable list of current contacts with appropriate buyers & divisional managers.
• Computer Skills: Solid computer skills in Outlook, PowerPoint, Excel, and Word. Strong understanding and analytical skills in understanding of Nielsen/IRI syndicated data.
• Travel Requirements: Position requires substantial travel (30% if based in FL area; 50% outside of territory) by car and plane, including both local and neighboring geographic territories.
• Driver's License: Must hold and maintain a valid driver's license and be able to drive long distances.

Skills

* Alteryx

• Branding
• Channels Strategy
• Conversion Rate
• Customer Insights
• Demand Generation
• Digital Advertising
• Google Analytics
• Key Performance Indicators (KPI)
• Leadership
• Marketing Campaigns
• Marketing Insights
• Marketing Strategies
• Market Segmentation
• Media Buying
• Microsoft Office
• Microsoft Power Business Intelligence (BI)
• Product Commercialization
• Sales Channel Development
• Social Media
• Strategy Development
• Structured Query Language (SQL)
• Tableau (Software)

Compensation and Benefits

arenaflex offers a competitive compensation package, including a base salary of $169,000 - $196,000, depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is also offered.

Annual Incentive Reference Value Percentage

30

Annual Incentive Reference Value

A market-based competitive value for your role, indicating performance at target.

Our Purpose and Growth Culture

arenaflex is taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible, and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive, and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years.

Equal Opportunity Employer

arenaflex is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state, or local protected class.

Apply Now

If you are a motivated and results-driven leader with a passion for building brands and driving business growth, we encourage you to apply for this exciting opportunity. Apply for this job