Director of Retention & Lifecycle

About The Position We’re looking for a hands-on operator to take full ownership of our retention and lifecycle marketing engine across email, SMS, and subscription products. You’ll start by auditing everything — no stone left unturned — and then either optimize it or rebuild it from the ground up to drive revenue, repeat purchase rate, LTV/CAC ratio, and subscriber retention. You’ll be responsible for creating and executing performance-driven campaigns, setting up high-converting automations, improving CAC payback periods, and helping us increase the % of revenue driven from owned channels. You’ll also partner with the acquisition team to design post-click funnels that maximize every paid lead and work closely with our data team to ensure clean, mapped customer journeys from first click to final dollar. This is not a “manage the agency” role — you’ll be rolling up your sleeves and driving the outcomes. Key Areas of Accountability:

• Full-funnel retention and lifecycle strategy for all our product lines
• All email & SMS automations, flows, campaigns, segmentation, and deliverability
• Customer onboarding, post-purchase, cross-sell/upsell, winback, and churn-reduction journeys
• Conversion-optimized landing pages and funnel architecture in partnership with acquisition
• Retention analytics & attribution — e.g., what flows, campaigns, and product types drive actual repeat revenue
• LTV modeling, MRR reporting, cohort views, and CAC payback improvement
• Copy, offer, and experience testing — from subject lines to multi-step funnels
• Retention experimentation roadmap, backlog prioritization, test velocity and outcome tracking
• Lifecycle tech stack ownership, vendor evaluation, performance improvement
• Data cleanliness and tracking — work closely with data engineering to ensure full-funnel clarity
• Leveraging AI tools and automation to increase workflow efficiency, accelerate testing cycles, and identify revenue-driving insights
• Improving and optimizing quiz-based lead funnels — ensuring segmentation, personalization, and lifecycle logic are tightly integrated to convert and retain customers effectively.

The ideal candidate has:

• Are a hands-on executor, not just a strategist or manager
• Have strong experience in DTC retention marketing (email, SMS, subscriptions) — ideally in health, beauty, or wellness
• Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC
• Have built from scratch (or rebuild/optimized) retention systems before — and can speak clearly to what worked
• Can identify system gaps fast, and drive solutions without needing step-by-step guidance
• Love partnering with paid acquisition, data, and product to drive better funnel performance
• Use AI as a multiplier — not a gimmick — and implement it into your workflow to drive smarter testing, creative, and insights
• Think in systems: flows, loops, attribution, journeys
• Want to be held accountable to impact, not output
• Write clearly, think critically, and default to action over endless planning

Your success will be measured by how these metrics improve:

• Email/SMS Revenue %
• LTV/CAC
• Returning Customer Revenue
• Subscriber Retention
• MRR Growth

You’re Likely a Fit If You

• Are a hands-on executor, not just a strategist or manager
• Have strong experience in DTC retention marketing (email, SMS, subscriptions) — ideally in health, beauty, or wellness
• Obsess over performance metrics: LTV, CAC, MRR, CVR, cohort LTV/CAC
• Have built from scratch (or rebuild/optimized) retention systems before — and can speak clearly to what worked
• Can identify system gaps fast, and drive solutions without needing step-by-step guidance
• Love partnering with paid acquisition, data, and product to drive better funnel performance
• Use AI as a multiplier — not a gimmick — and implement it into your workflow to drive smarter testing, creative, and insights
• Think in systems: flows, loops, attribution, journeys
• Want to be held accountable to impact, not output
• Write clearly, think critically, and default to action over endless planning

This role is not:

• A “director” in title only. You’ll be doing the work.
• A content-only lifecycle marketer. You’ll work on revenue-driving retention, not just brand comms.
• A job where you wait for briefs. You’ll create the briefs, run the tests, and report on results.

Tools You’ll Use

• Klaviyo, Postscript
• Skio, Recharge, Loop
• Google Sheets, Looker, Northbeam
• Shopify, GA4

Our Core Values and what we built our culture around:

• WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions
• PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions
• WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals
• OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency
• CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table
• PASSIONATE ABOUT WHAT WE DO: We strive to motivate and empower each other to contribute to a positive team culture

Competitive Compensation and Benefits:

• Competitive compensation, including performance-based bonus
• Unlimited PTO
• Flexible schedule
• Healthcare (medical, dental & vision) fully covered
• Gym membership credit – your physical and mental health is super important
• Kindle/Audible credits – We really value lifelong learning and personal development
• Free iRESTORE Products! (In case you or someone you love is losing hair)
• Paid maternity/paternity leave
• Work anywhere / remote job

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