Marketing Analyst/Manager T2 (USA)

Job Title: Regional Marketing Execution Manager (AMER) Work Location: Newtown Square , PA (Remote) Duration: 6+ Months What You ll Do : As the Regional Field Marketing Manager for North America, you will drive strategic and executional marketing initiatives across these regions, ensuring alignment with sales, partners, *Line of Business (LoB) marketing teams, and relevant stakeholders. Your primary focus will be demand generation, pipeline acceleration, and supporting revenue goals through innovative and data-driven marketing strategies. In this role, you will act as a critical link between regional stakeholders and the broader* marketing ecosystem. Your key responsibilities will include: Strategic Marketing:

• Support in developing and executing a comprehensive field marketing plan tailored to the region, aligned with sales objectives and market dynamics.
• Ensure tight collaboration with *** LoB marketing teams to leverage global campaigns and align on messaging, content, and strategy for the region.
• Advocate for scalable marketing approach while addressing business marketing needs.

Campaign Execution:

• Plan and execute integrated marketing campaigns to drive awareness, demand generation, and pipeline acceleration.
• Partner with sales and partner teams to co-create initiatives that address key regional business objectives.
• Utilize various channels, including digital marketing, physical and virtual events, account-based marketing (ABM), and customer advocacy programs, to drive measurable outcomes.

Collaboration & Alignment:

• Work closely with sales teams to ensure marketing efforts align with regional priorities and contribute directly to pipeline and revenue growth.
• Collaborate with priority partners to design and execute joint marketing campaigns and enablement programs that amplify the impact of *** s go-to-market efforts.
• Maintain strong alignment with *** LoB marketing colleagues to adapt global initiatives for local relevance and optimize marketing resources.

Field Enablement:

• Equip regional sales teams with the marketing tools, assets, and support they need to achieve success.
• Foster proactive communication to ensure alignment on priorities and resolve any conflicts that may arise between stakeholders.

Market Insights & Analysis:

• Stay informed about regional market trends, customer needs, and competitive activities to refine marketing strategies.
• Use data and analytics to measure campaign performance, identify areas for improvement, and make data-driven decisions to optimize outcomes.

Performance Measurement:

• Track and report on key performance indicators (KPIs), including pipeline contribution, marketing-attributed revenue, and return on marketing investment (ROMI).
• Regularly review campaign outcomes and adjust strategies to maximize impact.

What You Bring :

• 3-5 years of marketing experience, preferably in field marketing roles within the tech / SaaS industry.
• Proven ability to collaborate effectively with sales, partners, and cross-functional teams, including LoB marketing colleagues.
• Strong understanding of demand generation strategies, account-based marketing, and customer lifecycle marketing.
• Experience in managing campaigns across diverse regions with varying market dynamics.
• Excellent communication and stakeholder management skills, with a focus on fostering alignment across teams.
• Physically based in North America
• Data-driven mindset with expertise in using analytics to measure and optimize campaign performance.
• Experience managing budgets and working with external agencies.
• Familiarity with digital marketing tools, platforms, and best practices.

What Success Looks Like:

• Alignment with sales, partners, and relevant *** LoB marketing teams to deliver cohesive marketing efforts.
• Achievement of pipeline and revenue targets for North America
• Execution of impactful, data-driven marketing campaigns with measurable ROI.
• Strengthened collaboration across *** s regional and global marketing ecosystems.

About the Team You will be part of the Marketing Organization within *

s Customer Success Board Area, supporting the

* LeanIX and *Signavio solutions. This team focuses on delivering integrated marketing strategies that drive demand, enable partners, and support* s mission to empower customers in their digital transformation journeys. Join us to shape the future of field marketing in a dynamic environment that values innovation, collaboration, and measurable results. Apply tot his job Apply To this Job