Social Media Content Strategist

About Railbookers: At Railbookers, we believe that the journey is just as fulfilling as the destination. Life onboard is full of opportunities, new experiences, and rewarding relationships. We’re a team of diverse, talented people from around the world. As we continue to expand internationally, we strive to ensure that our culture remains alive and well -that we remain aligned and engaged. Global movements don’t spring from one individual. It takes an entire team to make an impact and do something BIG. At Railbookers, we encourage every employee to identify areas of opportunity within the organization. Every single person at Railbookers has a passion for travel, which explains why we’re so avid about encouraging our customers to get out and discover the world for themselves. Most importantly, we embolden you to be yourself and enjoy the work you do on a daily basis. We like having a great time at work, not just outside of it. Job Overview: The Social Media Growth Strategist will take a proactive, data-driven approach to scaling Railbookers Group’s social media presence and impact. This role goes beyond content creation, focusing on strategic growth, audience engagement, and campaign development that aligns with business objectives. This is not a freelance role; the ideal candidate has hands-on, in-house brand experience managing social media for a consumer-facing company, and proven experience identifying new opportunities to expand reach, enhance brand visibility, and drive conversions through innovative digital storytelling. Key Responsibilities:

• Performance-Driven Campaign Execution: Manage and optimize social campaigns based on data insights, ensuring all initiatives contribute to measurable business outcomes such as lead generation, customer acquisition, and revenue growth.
• Audience Growth & Engagement: Utilize data analytics and audience insights to develop tailored content strategies that proactively engage and expand key demographics.
• Content Innovation: Design and oversee the production of dynamic, platform-specific content that resonates with audiences, including short-form video, interactive campaigns, and influencer partnerships.
• Paid Social & Retargeting Strategy: Develop and oversee paid social media campaigns, including AdRoll and Meta Ads, to drive targeted traffic, increase conversions, and optimize ad spend efficiency.
• Conversion Rate Optimization (CRO): Use A/B testing, audience segmentation, and engagement metrics to refine content strategies and ad performance.
• Trend Analysis & Expansion: Stay ahead of emerging social trends, algorithm changes, and new platform opportunities, recommending innovative strategies to keep Railbookers Group at the forefront of digital engagement.
• Cross-Functional Collaboration: Work closely with marketing, sales, and product teams to ensure social media initiatives support broader business goals.
• 3-5 years of brand-side social media experience with demonstrated success scaling social media presence for a B2C or travel/lifestyle brand. (Freelance backgrounds will not be considered.)
• Proven Track Record in ROI-Driven Social Media: Experience using data and analytics to demonstrate the financial impact of social media campaigns (e.g., lead generation, conversion tracking, and revenue growth).
• Experience with AdRoll (or similar) & Paid Media Platforms: Hands-on experience with AdRoll, Meta Ads Manager, Google Ads, and LinkedIn Ads to execute and optimize paid campaigns.
• Proficiency in Analytics & Reporting Tools: Must have experience with Google Analytics, GA4, social media insights, and third-party analytics tools for performance tracking.
• Strong project management skills, with the ability to lead initiatives and work cross-functionally.
• Experience with influencer marketing, paid social media, and emerging platforms preferred. Proficiency in social media management tools, graphic design software (Canva, Photoshop), and video editing tools a plus.

What we Offer:

• Work from Home
• Generous PTO Package
• Bonus and Incentive Plans
• Medical, Dental, and Vision Insurance Including Optional HSA, Gym Membership Contributions and Healthy Actions incentive (sponsored by Cigna)
• Employee Assistance Program
• Short-term/Long Term disability Plan
• Employer sponsored Life Insurance
• Annual Reimbursements for Home Office (office expenses, phone, internet)
• Employer-Matched 401(k)Familiarization Trips (Get paid to experience our vacations!)
• Employee and Family/Friend Travel Discounts
• Corporate Discounts through Working Advantage
• Employee Referral Bonus
• Cross-Departmental and Advanced Training Opportunities
• Anniversary, Birthday, and Recognition Perks
• Years of Service Awards

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