VP of Marketing - B2B / B2G SaaS | Strategy Execution Software | GovTech

About AchieveIt We empower organizations to execute their most critical initiatives with confidence. Our platform is designed to align teams, simplify processes, and drive outcomes that matter. We’re a growing SaaS company with an ambitious mission: to help organizations achieve their most important goals, faster. Position Overview AchieveIt is seeking a strategic, data-driven, and growth-minded Vice President of Marketing to lead our high-performing marketing organization and drive scalable revenue growth. Reporting directly to the Chief Revenue Officer, you will own the full-funnel marketing strategy—from brand awareness and demand generation to customer engagement and pipeline acceleration—across both B2B and public sector markets. As a key member of the leadership team, you’ll play a pivotal role in elevating AchieveIt’s brand, refining our positioning and messaging, and delivering high-impact go-to-market campaigns. You will collaborate cross-functionally with Sales, Customer Engagement, and Product teams to create a unified approach to marketing that maximizes conversion and long-term customer value. This role requires a well-rounded leader who can balance strategic oversight with hands-on execution. The ideal candidate thrives in a fast-paced, entrepreneurial environment and is obsessed with performance metrics and business impact. Location Remote – Southeast or Central U.S. preferred. AchieveIt is headquartered in Atlanta, GA. What You’ll Gain

• Impact: Directly influence AchieveIt’s growth trajectory by leading our marketing strategy, GTM messaging and brand, and developing high-performing teams.
• Collaboration: Work in a collaborative environment that values input from all departments, including sales, customer engagement, and product.
• Growth: Be part of a rapidly growing SaaS company with personal and professional development opportunities.
• Innovation: Join a team that encourages innovation and creative problem-solving to achieve our ambitious goals.

Key Responsibilities

Strategic Marketing Leadership

• Define and execute a modern, integrated marketing strategy that drives pipeline generation, market presence, and customer engagement.
• Align marketing goals with company objectives to ensure measurable contribution to growth, retention, and customer lifetime value.
• Serve as the internal and external voice of the AchieveIt brand—ensuring messaging is compelling, differentiated, and consistent across all channels.
• Work closely with executive leadership to position the company for long-term category leadership.

Revenue & Growth Marketing

• Build and lead demand generation strategies that fuel top-of-funnel growth and accelerate the sales pipeline.
• Collaborate with Sales and RevOps to optimize campaign effectiveness, lead scoring, funnel conversion, and attribution.
• Oversee performance marketing, including digital and paid media, with a strong focus on ROI and CAC optimization.
• Leverage data and analytics to identify high-performing tactics and scale effective channels.
• Partner with the Customer Engagement team to drive NRR through personalized communications, strategic upsell initiatives, and curated moments of customer delight.
• Expand our Field Marketing presence, ensuring AchieveIt reaches the right customers and prospects through events, public engagement, and more.
• Support and execute a scalable Partner Marketing strategy, ensuring alignment with key industry partners to drive awareness, demand, and joint revenue impact.

Brand, Content, & Product Marketing

• Own the company’s brand strategy, visual identity, and messaging architecture.
• Lead product marketing efforts to translate platform capabilities into differentiated positioning, sales enablement materials, and go-to-market strategies.
• Build compelling content programs that support each stage of the buyer journey and reinforce AchieveIt’s thought leadership.

Team Development & Culture

• Hire, mentor, and inspire a high-performing marketing team across demand generation, product marketing, content, and brand.
• Foster a collaborative, innovative, and data-driven culture that values experimentation, learning, and accountability.
• Establish scalable systems and processes to support growth and efficiency across the function.

Market & Customer Intelligence

• Stay ahead of market trends, competitive landscape, and customer needs to inform strategy and messaging.
• Implement voice-of-customer programs, surveys, and feedback loops to uncover insights that guide campaign development and product positioning.
• Support pricing, packaging, and segmentation strategies in partnership with Product and Revenue teams.

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