Lead Demand Generation - Remote
This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Head of Demand Generation. In this pivotal role, you will guide the demand generation strategies that fuel growth for both investors and brand portfolios. You will oversee the intricate planning and execution of paid media and publisher programs, ensuring alignment across multiple teams and strong performance metrics. As you embrace this leadership opportunity, you'll implement a unified rhythm that enhances collaboration and optimizes campaigns. You will have the autonomy to drive key initiatives that support both capital raises and brand expansion. Join us to make a significant impact on marketing effectiveness and enhance our ecosystem's performance. Accountabilities
- Lead demand strategy across active capital raises and portfolio inbound programs
- Guide TOFU acquisition for new investors and buyers, plus retargeting and lifecycle management
- Set and manage performance expectations across raises tied to ROAS, pacing, and lead quality
- Collaborate with Investor Relations on segmentation, messaging, and conversion strategy
- Drive inbound demand and demo-generation programs for the portfolio companies
- Align messaging and conversion paths across campaigns and brand inbound programs
- Optimize Meta and Google planning through agency partners
- Lead affiliate and partner demand programs for investor acquisition and lead generation
- Negotiate publisher media strategy to enhance capital raises and brand inbound
- Establish testing frameworks across various marketing elements to optimize results
- Coordinate contributors, agencies, and affiliates under shared standards
- Set expectations for reporting, creative testing, and attribution across campaigns
- Partner with leadership to evolve the in-house demand function
- Mentor and develop internal demand talent for scalable execution
Requirements
- 8–12+ years in demand generation or performance marketing leadership
- Experience with Meta and Google programs through agency collaboration
- Proven success with affiliates, publishers, and media placements
- Strong judgment in applying performance discipline to marketing efforts
- Comfort operating in regulated acquisition environments
- Excellent communication skills to build trust with partners and teams
Benefits
- Competitive compensation package
- Stock options — be part of a fast-growing startup
- Flexible and generous time-off policy
- Remote-first environment with a strong asynchronous culture
- Collaborative, high-energy culture where your voice is valued
Why Apply Through Jobgether? We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best! Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time. We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us. Apply tot his job Apply To this Job