Demand Generation Director (Remote)

About the position Tealium is the trusted leader in real-time Customer Data Platforms (CDP), helping organizations unify their customer data to deliver more personalized, privacy-conscious experiences. As the demand for connected, intelligent customer engagement grows, Tealium’s leadership in CDP is translating directly into leadership in enabling enterprise AI strategies. By providing clean, consented, and actionable data, Tealium empowers its customers to accelerate the adoption of AI and machine learning, fueling smarter personalization, predictive insights, and business outcomes at scale. More than 800 leading global brands trust Tealium to power their customer data strategies and deliver real-time, personalized experiences at scale. Team Tealium has team members present in nearly 20 countries worldwide, serving customers across more than 30 countries. We win together with respect and appreciation for the talents required of all positions and the people who contribute to each of these. We are intentional about our WOWs (Ways of Work) culture, our investment in our team members, and how we care and connect. With an extraordinary portfolio of investors (including Georgian, Silver Lake Waterman, Battery, and others) and deep industry experience, Tealium has the financial backing, profitability, and expertise to continue to outpace competitors and lead the way in innovation. Today, Tealium holds over 50 patents, and a few of the recent industry recognitions include: A Leader in the 2025 Gartner® Magic Quadrant™ for Customer Data Platforms 2025 TrustRadius Award Winner: Buyer’s Choice 2024 Invoca Partner Collaboration Award 2024 G2 Leader in Tag Management & Enterprise Data Governance Tealium Customer Data Hub achieved the Top Rated Award by TrustRadius (2024) Named on Destination CRM’s 2024 Top 100 Technologies List for Sales Named on the 2024 Best and Brightest in the Nation list BuiltIn’s 2024 Best Place to Work The Director of Demand Generation owns the strategy and performance of Tealium’s demand engine to create predictable net-new and expansion pipeline. This leader designs the integrated program mix across lifecycle stages: always-on nurture, ABM/ABX plays, webinars/virtual events, partner motions, and conversion programs, while partnering tightly with Sales, SDR, RevOps, Customer Success, and Product Marketing to drive measurable pipeline and revenue impact.

Responsibilities

• Own pipeline targets for net new and expansion segments; define the demand gen strategy, quarterly program roadmap, and performance benchmarks to deliver consistent pipeline coverage and funnel progression.
• Build an integrated demand engine that balances always-on pipeline programs with high-impact point initiatives (campaigns, launches, partner moments).
• Translate ICP, vertical priorities, and persona needs into campaign themes, offers, and conversion paths that scale.
• Lead end-to-end execution of multi-channel demand gen campaigns: audience strategy → build → launch → optimization → attribution readout.
• Own lifecycle programs across stages (inbound, nurture, ABM/ABX, re-engagement, expansion) with clear entry/exit criteria and conversion goals.
• Build webinars and virtual programs into a repeatable pipeline motion (topic selection, registration, attendance, follow-up, SDR conversion).
• Align with SDR and Sales leadership on targeting, conversion plays, and stage progression to ensure marketing programs translate into meetings and pipeline.
• Partner with Customer Success to build expansion pipeline motions (cross-sell/upsell).
• Own reporting cadences (weekly program health, monthly funnel conversion, quarterly strategy resets) with clear insight-to-action loops.
• Implement AI-assisted workflows to accelerate campaign production (briefs, copy variants, creative direction, QA, performance insights) and standardize repeatable operating practices across the team.

Requirements

• 8–12+ years in B2B SaaS demand generation, with ownership of pipeline targets and full-funnel programs.
• Proven track record driving net new and expansion pipeline through integrated demand motions (ABM/ABX, lifecycle nurture, webinars/virtual events, partner co-marketing).
• Deep, hands-on proficiency in Marketo (program architecture, segmentation, nurture, operational governance, testing/QA) and strong Salesforce fluency (campaigns, reporting, dashboards).
• Strong analytical and operating cadence: comfortable owning funnel metrics, attribution readouts, and optimization priorities.
• Cross-functional leadership with Sales/SDR, RevOps, PMM, CS, and partners.
• Able to drive alignment and enforce execution standards.
• Demonstrated ability to scale output using process + AI-enabled workflows while maintaining quality and precision.

Benefits

• Employees are eligible to receive an annual bonus and stock options.
• Employees and their families are eligible for medical, dental, vision, life, and disability insurance.
• Employees have the option to enroll in our 401k plan and are eligible to receive contributions for company matching.
• Employees are eligible for flexible paid time-off and extended paid parental leave.
• We offer 11 paid holidays annually with an additional Healium Be-Well break for most employees.
• We offer 15 hours of paid work time for volunteer activities and programs.

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