Variety: Group SVP, Consumer Sales

About the position Variety, the iconic entertainment media brand is seeking a dynamic and experienced head of consumer ad sales to scale the non-endemic sales team in driving revenue growth and cultivating strategic partnerships. The Group SVP Consumer Sales will be responsible for the direction and achievement of ad revenue targets, formulate the ad strategies, including product development and territory management. The ideal candidate will have over 15 -20 years of proven success in media ad sales with a robust network of industry clients and prospects, and a strong track record of leadership and innovation. As PMC values in-person collaboration and team cohesion, employees work onsite 4 days a week and 1 day remotely with a focus on maintaining a vibrant and inclusive culture.

Responsibilities

• Lead and oversee all aspects of the ad sales function, including strategy development, revenue forecasting, and client relationship management.
• Develop and execute comprehensive sales plans to achieve revenue targets and maximize profitability across multiple platforms and channels.
• Build and maintain strong relationships with advertising agencies, brands, and key stakeholders, serving as the primary point of contact for all ad sales initiatives.
• Collaborate with internal teams, including brand solutions, marketing, content development and finance to align ad sales strategies with overall business objectives and priorities.
• Stay abreast of industry trends, market dynamics, and competitive landscape to identify new opportunities and drive innovation in ad sales tactics and solutions.
• Develop and implement performance metrics and KPIs to evaluate the effectiveness of ad sales efforts and optimize resource allocation accordingly.
• Manage a sales team of 7 executives accountable for achieving significant sales goals across regions.
• Provide leadership, mentorship, and guidance to the ad sales team, fostering a culture of excellence, accountability, and continuous learning.
• Represent the company at industry events, conferences, and client meetings, demonstrating thought leadership and promoting our brands and offerings.

Requirements

• 15 – 20 years of experience in advertising sales; ideally minimum 5 years running a national team.
• Must have a proven track record of selling branded content, events, video across digital, social, non-traditional media as well as print.
• Ideally the perfect candidate will have significant experience working with talent, creators and influencers in branded campaigns.
• Bachelor’s degree in related field or an equivalent combination of skills, training and hands-on experience.
• Proven track record of exceeding revenue targets and driving sales growth in a competitive market environment.
• Must understand the entertainment industry and competitive environment including knowledge of competitive product offerings.
• Excellent communication, negotiation, and presentation skills, with the ability to build rapport and influence key stakeholders at all levels.
• Strategic thinker with a creative mindset and a passion for innovation and problem-solving.
• Strong leader in setting directions for the team and achieving large sales goals; ability to inspire and motivate team members to achieve their full potential.
• Proficiency in CRM systems, sales analytics tools, and Microsoft Office Suite.

Benefits

• PMC-Paid Healthcare with no employee paycheck contributions on medical, dental, and vision for you and your family.
• Flexible Spending Accounts (Healthcare, Dependent Care & Commuter)
• Employee Assistance Program
• Life Insurance
• Short- & Long-Term Disability
• Paid Parental Leave
• 401(k) Retirement Plan with an Employer match
• company discounts and perks including Pet Insurance, Home & Auto Insurance, Mortgage discounts, and a variety of other savings on wellness, lifestyle, and financial essentials.
• Flexible Vacation Policy

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