Head of Demand Generation and Digital Marketing (Full Time, Remote)
Description: MetaSource is a digital transformation solutions provider who is dedicated to helping organizations eliminate error-prone tasks and data silos, optimize processes, and achieve breakthrough growth. We provide our customers with a diverse set of products and services uniquely designed for their enterprise automation needs. Our aim is simple – when our customers win, we win. Our purpose will be achieved by cultivating people with a “Can Do / Own It” mentality and maintaining a work environment based on our Guiding Principles of Personal Responsibility, Shared Vision, Mutual Respect, Openness, and Integrity. The Head of Demand Generation and Digital Marketing will lead a team focused on building high-quality sales pipeline through targeted outreach and engagement strategies. This role oversees daily lead generation activity, ensures consistent execution across email, social media, and phone outreach, and optimizes processes for efficiency and results. This leader provides coaching, sets performance metrics, and collaborates with sales and marketing leaders to align campaigns with business objectives. The ideal candidate will have experience or exposure to the following: Enterprise Technology (SaaS, PaaS); Public Sector (SLED) and Citizen Experience; Financial and Mortgage Services; and or Business Process Outsourcing Solutions (BPaaS, AP, HR).
Key Responsibilities
- Partners with sales leadership to align outreach with pipeline needs and with marketing to ensure messaging, campaigns, and offers resonate with target markets.
- Monitors conversations and messaging for professionalism, consistency, and effectiveness. Ensures customer engagement reflects company values of integrity and service.
- Oversees accurate CRM usage and reporting. Provides regular insights to leadership on outreach activity, response rates, and lead-to-opportunity conversion metrics.
- Ensures the team consistently delivers qualified leads that align with Ideal Customer Profiles (ICPs) and business development goals. Monitors lead quality and conversion rates to drive pipeline growth.
- Establishes daily, weekly, and monthly outreach targets (calls, emails, messages) and holds the team accountable for meeting or exceeding goals. Tracks performance and adjust strategies as needed.
- Standardizes outreach processes, refines scripts, and leverages automation tools to increase efficiency and effectiveness across multiple outreach channels.
- Stays informed on industry trends, competitor activities, and evolving outreach best practices. Train the team to adapt strategies to stay ahead of the market.
- Recruits, trains, and mentors Demand Generation Specialists, ensuring they have the skills, tools, and motivation to achieve high performance. Provides ongoing feedback and career development opportunities.
- Builds a high-energy, competitive, and collaborative team culture. Recognize achievements and foster accountability, continuous improvement, and shared success.
Requirements:
- 7+ years of lead generation, business development, or sales, with at least 2 years in a leadership role
- Bachelor’s degree in Marketing, Business, Communications, or related field
- Proven track record of building and managing high-performing outbound teams
- Strong knowledge of B2B demand generation strategies and tools (HubSpot, CRM platforms, outreach automation)
- Analytical thinker with the ability to interpret data and drive decisions
- Excellent communication, coaching, and motivational skills
- Competitive and results-driven leader who thrives in fast-paced environments
- Strong sense of accountability and ability to inspire the same in others
- Adaptable, innovative, and committed to continuous improvement
Preferred Qualifications
- Experience in Business Process Outsourcing or Enterprise Technology solutions industries
Employment is contingent upon completing and passing a background check and drug test. The Company is an equal opportunity employer. Apply tot his job Apply To this Job