Senior Customer Relationship Marketing Manager

Join arenaflex, a leading e-commerce company, in revolutionizing the way we interact with our customers. As a Senior CRM Marketing Manager, you will play a pivotal role in developing and executing engagement campaigns that drive customer loyalty and incremental sales. If you're passionate about customer-centric marketing, data-driven decision-making, and staying ahead of the curve in email and push marketing, this is the perfect opportunity for you.

About arenaflex

arenaflex is a cutting-edge e-commerce company that's changing the way people shop for their pets. With a focus on customer satisfaction and a passion for innovation, we're constantly pushing the boundaries of what's possible in the pet food industry. Our team is dedicated to creating a seamless shopping experience that's tailored to each customer's unique needs and preferences.

Job Summary

As a Senior CRM Marketing Manager at arenaflex, you will be responsible for developing and executing multi-channel marketing campaigns that drive customer engagement and incremental sales. You will work closely with internal teams, including product marketing, engineering, and data science, to ensure that our marketing efforts are aligned with our business goals. Your expertise in email and push marketing, combined with your analytical skills and passion for customer-centric marketing, will make you a valuable asset to our team.

Key Responsibilities

* Develop and execute multi-channel marketing campaigns that drive customer engagement and incremental sales

• Run complex A/B and multivariate testing across emails and journeys to determine incrementality and optimal sequencing
• Work with internal product marketing resources to ensure essential technical steps are taken for list selection, segmentation, and tracking
• Deep dive different data streams to ensure correctness of targeting
• Build sensitivity models to size opportunity and risk associated with proposed initiatives
• Work with experimentation team to craft strategic vision and roadmap for automation
• Leverage CRM data to drive personalized and contextual experiences to increase customer engagement
• Manage reporting requests and ongoing analyses for campaign performance, key insights, and strategic learnings
• Drive a customer-first approach to all experiences
• Effectively partner across the organization: integrated marketing, engineering, product management, merchandising, and supply chain
• Be knowledgeable on email and push best practices, technologies, and trends
• Work with data science and experimentation team to create and implement advanced customer segmentation models to improve audience targeting

Essential Qualifications

* A passion and track record for customer-centric marketing

• 7+ years of email and/or direct marketing experience; e-commerce preferred
• Bachelor's degree; Master's a plus
• Data-driven and analytical with strong ability to interpret and identify insights through data
• Hands-on experience designing and implementing campaigns through an enterprise ESP (ideally Braze)
• Deep understanding of how to enable behavioral, demographic, and transactional data to drive personalization
• Experience with an email optimization and personalization platforms and project management tools (JIRA) required
• Strong communication skills (verbal and written) with ability to clearly articulate information that influences data-driven business decisions
• Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing attention to detail
• Proven experience in an email management function and outstanding attention to detail
• Be knowledgeable on email best practices, technologies, and trends
• Knowledge of SQL, Tableau, and other data analytics tools
• Experience working with a Customer Data Platform (CDP)
• Understanding of incrementality testing, statistical significance, and lifetime value

Preferred Qualifications

* E-commerce or CPG marketing background is a plus

• Experience working with Braze or Moveable ink
• Knowledge of the pet food industry

What We Offer

* Competitive salary and benefits package

• Opportunity to work with a cutting-edge e-commerce company that's changing the way people shop for their pets
• Collaborative and dynamic work environment
• Professional development and growth opportunities
• Flexible work arrangements, including remote work options
• Access to the latest marketing technologies and tools
• Recognition and rewards for outstanding performance

How to Apply

If you're passionate about customer-centric marketing and data-driven decision-making, we encourage you to apply for this exciting opportunity. Please submit your resume and a cover letter that highlights your experience and qualifications. We can't wait to hear from you!

Equal Opportunity Employer

arenaflex is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive and diverse work environment that reflects the communities we serve. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact [email protected]. If you have a question regarding your application, please contact [email protected]. To access arenaflex's Customer Privacy Policy, please click here. To access arenaflex's California CPRA Job Applicant Privacy Policy, please click here. Apply Job! Apply for this job