Programmatic Trader
Attention Arc is a company dedicated to making media matter. As a Programmatic Trader, you will be responsible for executing programmatic buying strategies, monitoring performance, and optimizing campaigns to ensure they meet client goals and KPIs.
Responsibilities
- Apply strong working knowledge of platforms such as Google Campaign Manager 360, DV360, The Trade Desk, and other DSPs
- Implement and validate tracking tags to ensure accurate measurement, optimization, and alignment with client KPIs
- Collaborate with internal partners and platform teams to ensure reporting structures reflect the right success metrics
- Build and deliver clear, actionable performance reports that highlight meaningful insights for the media planning team and clients
- Monitor pacing and performance in-platform, assessing progress against benchmarks and proactively troubleshooting issues
- Analyze performance using Excel, Tableau, SQL, or Python to uncover patterns, diagnose challenges, and guide optimization paths
- Develop audience and targeting strategies rooted in client goals, audience insights, and platform behaviors
- Build and manage bidding strategies tailored to campaign objectives across multiple programmatic environments
- Oversee ongoing optimization and day-to-day execution — including bid adjustments, budget allocation, forecasting, strategic testing, and iterative refinement
- Maintain rigorous quality assurance practices to ensure accuracy and excellence across all campaign components
- Strategically allocate budget across tactics to maximize performance and efficiency
- Evaluate large datasets to inform both high-level recommendations and nuanced tactical shifts
- Continuously review tactic performance and reallocate budgets to higher-performing line items
- Develop data-backed optimization strategies throughout the duration of each campaign, balancing client feedback, platform insights, and analytical outputs
- Share insights clearly and confidently, helping internal teams and clients understand not only what happened, but why — and what we should do next
- Participate actively in internal discussions, partner sessions, and cross-team meetings to expand perspective and strengthen collaboration
- Demonstrate fluency in campaign management and optimization techniques across display, mobile, video, OTT, CTV, and audio
- Educate internal teams and clients on industry shifts, platform updates, and strategic implications to help the broader team move with clarity and confidence
Skills
- 1–2 years of hands-on experience with DSPs such as The Trade Desk, DV360, MediaMath, or comparable platforms
- Proficiency in Excel, Tableau, Python, or Google Data Studio, with the ability to transform data into meaningful stories
- Strong understanding of programmatic mechanics — bid strategies, pacing, forecasting, audience building, and optimization frameworks
- A strategic mindset: you connect platform execution to business outcomes and understand how individual levers drive performance
- Clear, confident communication skills grounded in Clarity — distilling complexity into insights that move work forward
- A collaborative spirit — sharing information proactively, asking for input, and working across teams without ego
- An ownership mindset aligned to All In — taking responsibility for outcomes, preparing thoroughly, and following through consistently
- Curiosity and analytical depth — seeking to understand not just the mechanics of the work, but the meaning behind the numbers
- Integrity, empathy, and thoughtful communication — especially when offering feedback or surfacing challenges
- Apply strong working knowledge of platforms such as Google Campaign Manager 360, DV360, The Trade Desk, and other DSPs
- Implement and validate tracking tags to ensure accurate measurement, optimization, and alignment with client KPIs
- Collaborate with internal partners and platform teams to ensure reporting structures reflect the right success metrics
- Build and deliver clear, actionable performance reports that highlight meaningful insights for the media planning team and clients
- Monitor pacing and performance in-platform, assessing progress against benchmarks and proactively troubleshooting issues
- Analyze performance using Excel, Tableau, SQL, or Python to uncover patterns, diagnose challenges, and guide optimization paths
- Develop audience and targeting strategies rooted in client goals, audience insights, and platform behaviors
- Build and manage bidding strategies tailored to campaign objectives across multiple programmatic environments
- Oversee ongoing optimization and day-to-day execution — including bid adjustments, budget allocation, forecasting, strategic testing, and iterative refinement
- Maintain rigorous quality assurance practices to ensure accuracy and excellence across all campaign components
- Strategically allocate budget across tactics to maximize performance and efficiency
- Evaluate large datasets to inform both high-level recommendations and nuanced tactical shifts
- Continuously review tactic performance and reallocate budgets to higher-performing line items
- Develop data-backed optimization strategies throughout the duration of each campaign, balancing client feedback, platform insights, and analytical outputs
- Share insights clearly and confidently, helping internal teams and clients understand not only what happened, but why — and what we should do next
- Participate actively in internal discussions, partner sessions, and cross-team meetings to expand perspective and strengthen collaboration
- Demonstrate fluency in campaign management and optimization techniques across display, mobile, video, OTT, CTV, and audio
- Educate internal teams and clients on industry shifts, platform updates, and strategic implications to help the broader team move with clarity and confidence
Company Overview