Marketing Communications Specialist - NA Wimington, Delaware
At DuPont, our purpose is to empower the world with essential innovations to thrive. We work on things that matter. Whether it’s providing clean water to more than a billion people on the planet, producing materials that are essential in everyday technology devices from smartphones to electric vehicles, or protecting workers around the world. Discover the many reasons the world’s most talented people are choosing to work at DuPont. Why Join Us | DuPont Careers The Marketing Communications Specialist for North America is responsible for defining, planning, executing, and following up on integrated marketing communications (MC) plans for the Tyvek® Consumer & Industrial business in the region. The role requires strategic thinking, rapid execution, and strong collaboration with global and regional teams to ensure brand consistency, effective resource use, and impactful market presence. Location: Flexible options within NA. Remote/Work from home is also available. Travel: 10% travel within NA Position Responsibilities
- Accountable for North America MC plan definition and execution for Tyvek® Consumer & Industrial marketing and brand activities including content development, product launch support, tradeshows and events, webinars, PR and advertising and digital promotion through various online channels (web, LinkedIn, Youtube).
- Manage relationships with external agencies (production, creative, printing) to support MC activities.
- Plan and manage MC activities and budgets, ensuring alignment with business objectives and cost efficiency.
- Coordinate with sales, marketing, technical, and legal teams to understand market needs and execute effective communications.
- Ensure brand consistency and proper use of the Tyvek® brand in all promotional materials.
- Track and analyze the effectiveness of marketing campaigns and online activities, providing metrics and recommendations for improvement.
- Organize production, purchasing, and inventory of MC materials (brochures, giveaways, samples, etc.).
- Provide on-site support for marketing activities such as tradeshows and seminars.
- Support the upgrade and activation of digital solutions, including online resource centers and digital campaigns.
- Handle day-to-day MC tasks and coordinate projects as requested.
- Business travel may be required.
Knowledge / Skills / Abilities
- 5+ yrs experience in marketing communications competency (e.g., brand, public relations, digital, social media, direct marketing, tradeshows and customer events)
- University degree in Communications, PR, Journalism, Marketing, or related field
- Superior project management and organizational skills; ability to manage multiple complex projects and prioritize effectively.
- Strong communications skills both written and verbal and ability to work effectively in a multi-functional team
- Hands-on experience with content creation and management.
- Analytical skills and familiarity with B2B and B2C branding and promotion campaigns.
- Confident, outgoing, well-organized, and self-motivated.
- Ability to work effectively under pressure and tight deadlines.
- Proactive team player who promotes team spirit and commitment to common objectives.
- Experience in an industrial market is a distinct advantage
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