Fractional CMO / VP of Marketing (DTC CPG)

Fractional CMO / VP of Marketing (DTC CPG) Location: Remote, Greater Boston Preferred Type: Part-Time / Fractional (10–20 hrs/week to start) Compensation: Monthly retainer + performance incentives; equity/co-founder path available for the right candidate Reports to: Co-Founders

Overview

We are a fast-growing, direct-to-consumer CPG brand building a modern, capital-efficient growth engine across paid, owned, and organic channels. We’re seeking a Fractional CMO or VP of Marketing to own strategy, execution, and performance accountability across our marketing stack. This is a hands on keyboard role. This role is ideal for a senior DTC operator who has scaled CPG brands, understands modern ad platforms and AI-driven creative workflows, and can bring discipline to marketing P&L management—while working collaboratively with (or replacing, if needed) an external agency. There is a potential co-founder path for candidates who are excited to invest personal capital and help shape long-term brand and growth strategy.

Responsibilities

Growth & Performance Leadership

• Own marketing strategy across paid, owned, and earned channels with a focus on profitable growth
• Set and manage the marketing P&L, CAC/LTV targets, contribution margin, and channel-level ROI
• Establish weekly/monthly performance dashboards and testing roadmaps
• Translate high-level growth goals into executable plans

Paid Media & Acquisition

• Oversee Meta Ads Manager strategy (hands-on experience required)
• Guide creative testing frameworks, audience strategy, and budget allocation
• Partner with or backfill external ad agencies; hold them accountable to performance benchmarks
• Identify opportunities across emerging channels as appropriate (TikTok, YouTube, etc.)

Creative, AI & Brand Execution

• Leverage AI tools for digital design, creative iteration, and rapid testing
• Direct creative briefs for ads, landing pages, and social content
• Maintain brand consistency while increasing creative velocity

Email, CRM & Retention

• Own Klaviyo strategy including flows, campaigns, segmentation, and lifecycle journeys
• Optimize retention, repeat purchase rate, and customer lifetime value
• Align email/SMS strategy with paid and organic initiatives

Organic Social & Community

• Define and oversee organic social content strategy and cadence
• Ensure alignment between brand voice, content, and performance goals
• Build a repeatable system for content creation and distribution

Leadership & Collaboration

• Serve as the senior marketing operator internally
• Collaborate closely with the founder on growth priorities and capital allocation
• Build lightweight systems that scale without unnecessary headcount

Ideal Candidate Profile

• 5+ years of marketing experience with DTC CPG brands
• Prior experience as a CMO, VP of Marketing, or Head of Growth
• Deep working knowledge of:
• Meta Ads Manager (hands-on)
• Google GA4 (hands-on)
• Klaviyo (flows, campaigns, segmentation)
• AI-driven creative and digital design tools (adobe, nano banana, etc)
• Microinfluencer scouting and management
• Organic social design and copy
• Marketing P&L ownership and forecasting
• Proven ability to scale revenue efficiently while managing CAC and ROAS
• Comfortable working in an early-stage, founder-led environment
• Clear communicator who can balance strategy with execution

Compensation & Structure

• Part-time, fractional engagement (10–20 hours/week initially)
• Monthly retainer with performance-based upside
• Equity or co-founder role available for candidates willing to personally invest capital and take on deeper ownership

Why This Role

• Real authority and accountability—not a “figurehead” role
• Ability to shape the brand, systems, and growth engine from the ground up
• Optional co-founder path for true builders, not consultants
• Lean, modern, execution-focused culture

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