Performance Media Planner - Paid Search + Paid Social
Collective Measures is an agency that specializes in media and analytics, focused on delivering clear and actionable marketing strategies. The Performance Media Planner will oversee and optimize paid social and search advertising campaigns, ensuring best-in-class execution and performance across multiple platforms.
Responsibilities
- Day-to-day oversight and execution of media across multiple paid search and paid social platforms including but not limited to: Google, Bing, YouTube, Facebook/Instagram, Pinterest, LinkedIn, and Twitter
- Lead day-to-day management and optimization of campaigns to meet and exceed goals
- Campaign planning, forecasting, and budgeting
- Recommending testing strategies and optimizations to drive performance
- Campaign bid management strategy and oversight
- Campaign data analysis, reporting, and insights
- Summarize and communicate the status of all campaigns with appropriate internal and external contacts
- Keyword research, ad copy creation, and audience development
- Industry research on search and social trends with occasionally being tasked to write a POV, blog post, or case study
Skills
- 1+ years of paid social or paid search marketing experience
- Proficiency within at least one of the following paid channels: Google, Bing, Facebook/Instagram, Pinterest, or Amazon
- Strong analytical skills and attention to detail
- Results driven with a proven track record of driving performance
- Excellent written and verbal communication skills
- Ability to work independently as well as with a team
- Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
- Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
- Strong experience with Microsoft Excel
- Bid management experience such as Marin or Skai
- Experience with Tableau of other data visualization platforms
- Feed management platforms: Feedonomics and Google Merchant Center
- Retail and e-commerce experience
- Proficiency within Google Analytics and/or Adobe
- Previous agency experience
Benefits
- Participation in the Employee Stock Ownership Plan
- Comprehensive health insurance plan options, including 100% paid plan
- Employee dental, life and disability coverage, 100% paid
- Participation in 401(K) Plan with generous employer match
- Generous paid parental leave
- Generous PTO policy, including 11 paid holidays per year
- Employee wellness stipend + home office stipend
- Commuter stipend (for hybrid employees)
Company Overview