Analyst - Early Engagement
American Express is a company with a long history of innovation and commitment to its customers. In this role, you will be responsible for onboarding new Cardmembers and driving customer engagement through targeted communications and marketing initiatives to enhance the member experience.
Responsibilities
- Lead the end-to-end marketing execution of strategies and campaigns, this includes working with creative agencies to develop marketing collateral and obtaining stakeholder approval
- Working with internal systems, internal & external teams, vendors, and partners to deploy marketing initiatives
- Measuring campaign performance to inform future actions
- Leverage reporting on marketing campaigns, channels, and customer journeys to derive insights and make analytical based decisions to inform our strategies
- Assess performance against KPIs and support annual strategic marketing planning
- Supporting the development and execution of portfolio strategy including new capabilities, customer experiences & treatments
- Identification of user journey gaps & optimization opportunities
- Understand customer and competitive trends with competitive and qualitative assessments and making strategic recommendations
- Working effectively across broader Amex teams (Servicing, Legal, Compliance, Technologies, International Center of Excellence, etc.)
- Partnering with internal marketing teams on developing & deploying marketing communications
- Developing, testing, and launching new customer experiences and capabilities
Skills
- Strong focus on innovation and initiative to own a project from conception through implementation and evaluation
- Proven ability to challenge the status quo to improve existing processes, campaigns, and assets
- Demonstrated multi-tasking, project management, attention to detail and prioritization skills in a fast-paced environment
- Excellent relationship-building, collaboration, influencing, and communication skills across a diverse group of partners
- Highly proficient in MS Office suite (Powerpoint, Excel, Word)
- 1+ years work experience in a Marketing or Product Management function
- University degree in Business or Marketing or equivalent work experience
Benefits
- Competitive base salaries
- Bonus incentives
- Support for financial-well-being and retirement
- Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)
- Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
- Generous paid parental leave policies (depending on your location)
- Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
- Free and confidential counseling support through our Healthy Minds program
- Career development and training opportunities
Company Overview