Search Engine Marketing (SEM) Associate
RYTECH, LLC is a full service digital marketing agency specializing in paid and organic search, web design, email, and social media marketing. They are seeking a Search Engine Marketing (SEM) Associate to bridge the gap between Paid Advertising and Organic SEO, executing multi-channel digital marketing strategies to maximize client visibility and results.
Responsibilities
- Campaign Creation & Management: Develop, launch, and optimize paid campaigns on Google Ads, LinkedIn, and Meta platforms
- Audience Targeting & Keyword Strategy: Conduct keyword research and audience segmentation to improve ad performance and maximize ROI
- Performance Optimization: Monitor and analyze paid media campaigns, making data-driven optimizations to improve CTR, CPC, and conversion rates
- Multi-Channel Budget Allocation: Assist in developing strategies to allocate budgets effectively between SEO and PPC based on client goals
- A/B Testing & Ad Copywriting: Create and test compelling ad creatives, headlines, and descriptions to enhance engagement and conversions
- Landing Page Optimization: Collaborate with internal teams to optimize landing pages for higher conversions and improved Quality Scores
- Conversion Tracking & Analytics: Utilize tools like Google Analytics, Google Tag Manager, and Looker Studio to measure campaign success and provide actionable insights
- Keyword Research & Content Strategy: Conduct keyword research and competitor analysis to develop SEO-driven content strategies
- Technical SEO Recommendations: Identify and address technical SEO issues, including site structure, page speed, and metadata optimization
- On-Page & Off-Page SEO Implementation: Optimize website content, title tags, and descriptions while managing link-building initiatives
- Local SEO Management: Assist in managing client Google Business Profiles and local SEO efforts for improved search presence
- Content Contribution: Support the development of blogs, service pages, whitepapers, and ad messaging that align with organic and paid strategies
- Reporting & Analysis: Provide regular updates and performance reports on SEO and PPC campaign results, highlighting key optimizations and strategic insights
- Client Collaboration: Participate in client calls to discuss strategy, campaign performance, and recommended optimizations
- Competitive Research: Stay updated on industry trends, algorithm changes, and emerging PPC/SEO best practices to maintain a competitive edge
Skills
- 1-2 years of experience in SEO, PPC, or both
- Proficiency in Google Ads, LinkedIn Ads, and Meta Ads management
- Experience with Google Analytics (GA4), Google Search Console, Looker Studio, and Google Tag Manager
- Strong analytical skills, with experience using Excel/Google Sheets for data analysis
- Experience with content strategy, ad copywriting, and A/B testing
- Familiarity with SEO best practices, technical SEO, and website optimization
- Ability to manage multiple projects, meet deadlines, and communicate effectively with clients
- Writing samples required (either ad copy/messaging or long-form content such as blogs, whitepapers, etc.)
- Agency experience preferred
Benefits
- Unlimited PTO with flexible scheduling.
- 401K with company match.
- Health, Dental, and Vision insurance.
- Long-term disability and life insurance.
- Company computer and technology resources.
- Monetary awards & recognition programs.
- Annual company retreat.
Company Overview