Digital Marketing Assistant

Roller Rabbit is a feel-good company dedicated to finding joy in life through its lifestyle brand. The Digital Marketing Assistant will partner with the Digital Marketing Manager to execute multi-channel marketing strategies aimed at building brand awareness and driving sales leads across digital platforms.

Responsibilities

• Support Digital Marketing Manager in the rollout of all digital assets across web and marketing channels
• Assist with strategy and execution across email and SMS programs with the goal of increasing customer engagement and lifetime value
• Collaborate with Digital Marketing Manager on creation of paid media concepts and content
• Work with internal teams and external partners to brief and review assets for all digital marketing initiatives
• Support the loyalty program, continually thinking of new ways to engage our customers and make the tool a key part of our experience
• Assist with reporting and analysis of site and marketing channel performance
• Set up campaigns in various systems, ensuring creative and content is loaded correctly
• Assist in copywriting for email, sms and push notifications
• Stay on top of trends, push the business to test new tools and technologies
• Support the build out of digital experiences on the site from homepage assets to landing pages
• Collaborate with 3rd party agencies ensuring their deadlines are met and content is passed off properly

Skills

• Minimum of 1 - 2 years of experience in fashion / lifestyle marketing
• Bachelor's degree in marketing, Communications, or related field
• Excellent verbal and written communication skills and ability to speak with all levels within the business
• Self-starter, ability to lead and manage projects independently
• Knowledge and interest in fashion and apparel
• Strong organizational skills
• Comfort and adaptability to work individually, as well as in team settings
• Comfort with working in a fast-paced environment
• Strong pulse on the industry, trends, new and upcoming technologies
• Positive, curious attitude

Benefits

• Medical, Dental & Vision Insurance
• Roller Rabbit Discount and Allowance
• Unlimited PTO
• Hybrid work schedule - 3 days in office 2 days remote
• Weekly lunch in office
• Summer Fridays

Company Overview