Marketing Associate - App
bet365 is one of the world's leading online gambling companies, and they are seeking a Marketing Associate - App to support the optimization and testing of the company's App Store and Play Store listings. The role involves driving increased conversion rates across US markets and providing recommendations to enhance the organic app strategy.
Responsibilities
- Partnering with internal teams to update organic store listings
- Continual monitoring of organic app store performance
- Executing an focused strategy through utilizing Custom Store Listings and in-app events to maximize conversion rate
- Creating and maintaining a testing roadmap to improve install & conversion rates across all markets
- Staying up to date on industry developments and opportunities
- Maintaining reporting for internal teams and senior management
- Supporting internal teams in achieving country acquisition targets
- Working closely with internal teams to ensure delivery of high-performing, compliant visual assets
Skills
- Hands-on experience with App Store Connect and Google Play Console
- Familiar with Custom Store Listings & In-App Events
- Experience in optimizing storefronts to improve organic app store ranking
- Knowledge of AppsFlyer or other MMP is essential
- Experience with third-party optimization tools Supermetrics or AppTweak
- Proven analytical skills including proficiency in Excel
- Ability to interact with all levels of the organization
- Experience working in a highly regulated industry
- Strong interest in sports
Company Overview