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Sales Development Representative

Remote, USA Full-time Posted 2026-06-17

Martindale-Avvo is part of the largest legal marketing network, connecting attorneys with engaged legal prospects nationwide. The Sales Development Representative will manage the full sales cycle, educate attorneys on the pay-per-lead value proposition, and grow their own book of business.

Responsibilities

  • Consult potential clients and qualify them for The Direct Leads Service product and/or The Nolo leads product
  • Source and qualify prospective law firms nationwide using research and outreach
  • Find and engage key decision-makers through calls, emails, and video meetings
  • Present the value, features, and ROI of Martindale Avvo Leads in a consultative fashion
  • Guide clients through proposals and contracts, customizing solutions as needed
  • Consistently meet and exceed sales goals and activity targets
  • Maintain accurate client and pipeline data in Salesforce CRM
  • Coordinate with the account management team for a seamless client experience

Skills

  • 1+ years of full-cycle inside sales experience (prospecting to closing)
  • Experience selling to law firms/legal tech or professional services is a plus
  • Tech savvy: familiar with Salesforce (or similar CRM), G-Suite, and Outreach
  • Exceptional verbal and written communication skills; strong relationship- and trust-builder
  • Self-motivated “hunter” mentality with a drive to achieve and exceed goals
  • Entrepreneurial spirit with an ability to thrive both independently and collaboratively
  • Quick learner with strategic thinking and curiosity about digital marketing and lead generation

Benefits

  • 401(k) with company match
  • Medical, dental, vision, life & AD&D insurance
  • Short- & long-term disability insurance
  • Flexible Spending Accounts (FSA) for medical and dependent care
  • Paid time off (PTO) plus 9 paid company holidays
  • Commuter benefits
  • Employee Assistance Program (EAP) and well-being coaching
  • Voluntary benefits: home, auto, and pet insurance; discounted legal/financial services
  • Hands-on sales training and career growth opportunities
  • Inclusive, fun, and supportive hybrid work environment in either Pleasanton, CA or Austin, TX

Company Overview

  • Martindale-Avvo provides marketing, advertising, pay per lead, and case management services to the legal industry. It was founded in undefined, and is headquartered in New Providence, New Jersey, USA, with a workforce of 501-1000 employees. Its website is https://www.martindale-avvo.com/.
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