Director of Marketing - Remote
Title: Director of Marketing / Director of Paid Ads and Influencer Marketing Specialist. Work setup: Full-time, remote. Rate: USD 20 to USD 40 per hour. Can you lead a high-performing marketing team to scale our business to the next level? Are you experienced in leading and managing a high-performing remote marketing team? Have you successfully optimized marketing landing pages to increase conversion rates? Are you skilled in overseeing paid media, content marketing, and influencer partnerships? Can you mentor and coach a diverse international marketing team? Do you thrive on data-driven decision-making and continuous marketing optimization? Are you ready to take ownership of the entire inbound marketing function of a thriving company? If you answered yes to these questions, we would love to talk to you. Job Overview As the Marketing Director, you will play a crucial role in driving revenue growth and optimizing inbound marketing efforts. You will be responsible for leading and managing a global paid, influencer, and content marketing team, overseeing lead generation and conversion. Your expertise in digital marketing, team leadership, and data-driven decision-making will be key to scaling the business. This role is not focused on creative execution. It requires strong analytical skills, advanced spreadsheet proficiency, and deep expertise in managing complex Google Ads environments.
About Our Company
We operate Christian Filipina, a company with high seven-figure annual revenue and a fully remote team of more than 200 professionals. We are looking for a strategic and results-driven Marketing Director to take our marketing efforts to the next level. Our remote work culture is based on the following values:
- Prioritizing excellent results with urgency.
- Continuous learning, improvement, and adherence to company processes.
- Open and honest communication.
- Taking initiative, planning effectively, and seeking approval before major changes.
- Commitment to getting the job done right.
What You Will Do
Revenue Growth and Marketing Strategy
- Develop and execute multi-channel marketing strategies focused on high-quality lead growth.
- Optimize and scale landing pages to maximize lead conversion.
- Identify high-performing marketing campaigns and scale them effectively.
- Oversee paid media, including Google Ads, Bing Ads, and influencer partnerships.
- Leverage satisfied customers to drive referral-based growth.
- Improve organic visibility through link building and content performance.
- Oversee structured snippets implementation.
Team Leadership and Execution
- Lead and manage an international marketing team.
- Conduct weekly team meetings to review performance, challenges, and opportunities.
- Provide mentorship, training, and coaching to ensure strong team performance.
- Work closely with tech and product teams to optimize user experience and tracking.
Data-Driven Decision Making
- Track and analyze key marketing metrics to optimize ROI.
- Conduct funnel analysis to identify areas for improvement.
- Continuously test and improve offers, pricing, and promotions.
Relationship Management
- Collaborate with internal departments to enhance workflows and compliance.
- Address customer concerns and maintain a high level of client satisfaction.
- Implement strategies to sustain an upward trend in customer satisfaction.
Qualifications
- Proven experience in digital marketing and direct response marketing.
- Strong understanding of marketing psychology and high-converting copywriting.
- Ability to analyze data, forecast revenue, and optimize ad spend.
- Experience managing and scaling remote, international teams.
- Proficiency with CRM systems, automation tools, and advertising platforms.
- Strong leadership, problem-solving, and decision-making skills.
If this sounds like you, please apply. Location: Remote - Anywhere Skills required for this job:
- Candidate relationship management (CRM)
- Data analysis
- Legal services marketing
- Marketing
- Revenue management
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