Senior Marketing Manager, Digital Performance
HG Insights delivers AI-powered Revenue Growth Intelligence solutions that modernize GTM strategy and activation, enabling B2B companies to prioritize, target, engage, and convert the best opportunities faster. Our platform’s analytics and agents turn deep market, account, technology, spend, intent, and customer data into actionable insights and automated workflows that accelerate pipeline and enhance predictability. That’s why 95% of Fortune 1000 B2B tech companies and all major hyperscalers rely on HG Insights to grow revenue, boost efficiency, and improve retention. We’re seeking a highly skilled Senior Marketing Manager of Digital Performance and Content to lead our SEO, AI-EO, SEM, and digital content strategy. This role is ideal for a hands-on, technically adept digital marketer who can drive performance and deliver high-impact content that fuels discovery, engagement, leads, and authority. The ideal candidate combines data-driven organic, paid and AI search expertise with strong content development skills to improve visibility, traffic, and conversion across digital channels. The role reports to the Vice President of Brand and Communications. Responsibilities:
- Work with marketing leadership to develop and set the digital marketing strategic direction.
- Enhance own the execution and ongoing optimization of SEO, AI-EO, and SEM programs to accelerate ranking, AI citation, organic traffic, and conversions.
- Select, manage, and evaluate digital agencies or contractors, ensuring alignment, quality, and accountability.
- Justify, document, and improve digital marketing tools and platform use, and related workflows.
- Develop and continuously refine keyword strategy, prioritization, topic grouping, and semantic clustering.
- Lead technical SEO and AI-EO optimization efforts, including on-page improvements, schema, metadata, site architecture recommendations, and algorithm-aligned enhancements.
- Manage SEM planning, bidding, targeting, ads, and budget optimization to drive cost-efficient demand and measurable ROI.
- Define success criteria, KPIs, dashboards, and reports to evaluate digital performance and content/page delivery and provide insights for improvement.
- Build and manage an editorial calendar aligned with keyword strategy, search intent, and GTM priorities.
- Audit, map, and optimize existing content (landing pages, blogs, assets) for rankings, readability, experience, GEO citation, and conversion.
- Collaborate with creative, product marketing, and demand gen teams to ensure cohesive digital execution, brand alignment, and content effectiveness.
Requirements:
- At least 5 years of B2B digital marketing experience with deep expertise and demonstrable success in SEO, SEM, and AI-EO analysis, strategy and management.
- Bachelor’s degree in marketing or communications and a current digital marketing certification.
- Proficiency and technical acumen with search, GEO search, and adword management tools (e.g., GA4, GSC, SEMrush, Ahrefs, and SearchAtlas).
- Competency in SEM strategy, page optimization, and PPC optimization, analytics, reporting, and managing digital agencies - agency experience a plus.
- Exceptional organization, communication, writing, editing and content development skills.
What we can offer you:
- Enjoy a holistic compensation package that rewards performance and potential, encompassing competitive salary, incentives (bonus and equity), comprehensive benefits, and career development.
- A “Plan, Do, Check, Act” environment that embraces remote work while empowering ingenuity, collaboration, ownership, and achievement.
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