Senior Digital Marketing Consultant

About the position Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame - Software Company - 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide. Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, Israel, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn't just desirable; it's industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize different perspectives, endeavoring to craft a better world to live in. The Senior Digital Marketing Consultant plays a pivotal role in driving marketing success for a portfolio of high-impact clients while also contributing to the advancement and mentorship of the broader digital marketing team. This role involves strategic leadership across client management, internal training, and departmental innovation. The Senior Digital Marketing Consultant will take ownership of a significant client portfolio, provide expert-level strategy and execution across SEO, SEM, and reputation management channels, and work collaboratively to uplift peers and enhance department-wide performance. This role is ideal for a seasoned digital marketer passionate about leading, mentoring, and innovating in the ever-evolving world of multi-family housing marketing.

Responsibilities

• Seamlessly transition and manage a robust portfolio of strategic accounts.
• Build strong client relationships through strategic planning, tactical execution, and consistent performance reporting.
• Serve as the primary digital marketing expert for each assigned account.
• Provide ongoing mentorship to Associate and Digital Marketing Consultants.
• Participate in team coaching and skill-building initiatives.
• Support leadership in onboarding and developing new team members.
• Actively participate in strategic department initiatives, including process improvements, experimentation with new strategies, and performance reporting.
• Lead by example in testing and iterating digital tactics to improve client outcomes.
• Create training content, internal documentation, and case studies highlighting client successes and emerging best practices.
• Bring new ideas, strategies, and tactics to the department to raise the performance bar.
• Represent the department in cross-functional collaborations as a subject matter expert.
• Deliver expert-level SEO, PPC/SEM, and reputation management services.
• Analyze campaign data and digital performance metrics to inform strategy.
• Maintain clear, strategic, and proactive client communications via written and verbal channels.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 5+ years of experience managing digital marketing campaigns (SEO, PPC, Reputation Management).
• 5+ years of experience in client services, account management, or consulting roles.
• Active certifications in: Google Ads (Search, Display, Video), Google Analytics, Microsoft Ads, Meta Blueprint (preferred or in progress).
• Proficiency in Google Suite and Microsoft Office (especially Excel).

Nice-to-haves

• Experience with Facebook Ads and Shopping campaigns.
• Familiarity with HTML, CSS, JavaScript, and basic web design.
• Experience using Adobe Photoshop, Illustrator, or similar tools.
• Strong understanding of digital marketing in the multi-family housing industry.

Benefits

• Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance.
• Comprehensive medical, dental, and vision coverage, including fertility benefits, available for eligible employees and their families.
• HSA/FSA options and employer-paid disability benefits provided for eligible employees.
• Access to 401(k) or similar retirement plans with employer matching for eligible employees, ensuring long-term financial security.
• Wellness initiatives promoting physical and mental well-being, access to an onsite gym at HQ, mental health resources, wellness challenges, and employee assistance programs.
• Family-centric leave policies supporting new parents during significant life events.
• Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to our community.
• Exclusive Previ cell phone plan and discounts on services or local business partnerships for additional employee benefits.
• Bi-annual swag drops for employees

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