Segment Marketing Sr Manager - Global Enterprise Americas
About the position When you join Verizon, you want more out of a career. A place to share your ideas freely — even if they're daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.
Responsibilities
- Design and execute sales activation programs including GTM product launches & enhancements in collaboration with partner teams.
- Collaborate and partner with marketing strategy team to define campaign objectives, represent seller needs and establish a cohesive campaign approach.
- Identify and create assets to support sales lead generation including curating and creating content, customer outreach automation and ongoing feedback loop to improve campaign performance.
- Responsible for creating and measuring marketing KPIs to demonstrate impact from sales activation & executive positioning programs.
- Familiarity with Verizon Velocity Selling principles and ability to incorporate and align framework with creation of marketing deliverables.
- Work closely with Segment Enablement and partner to present marketing strategies and receive feedback from senior leadership.
- Evaluate marketing program effectiveness & identify opportunities.
- Analyze customer and segment data from various data points to create meaningful insights into root cause from leading indicator reporting.
- Understand sales challenges and opportunities for success through both data and direct sales feedback.
- Leverage buyer insights to identify contact personas, secure new meetings and opportunity creation aligned to business outcomes.
- Ability to visually represent marketing strategy and process for multiple audiences including senior executives.
Requirements
- Bachelor's degree or four or more years of work experience.
- Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training.
- Enterprise B2B marketing experience including creation and execution of successful marketing programs and campaigns with measurable results.
- Experience managing multiple projects and priorities.
- Experience with visual storytelling and ability to create clear and concise presentations.
- Experience with the tools we use to communicate: MS Office and/or Google Suite.
- Strong communication and influencing skills.
- Willingness to travel up to 10%.
Nice-to-haves
- Bachelor's or Master's degree in Business, Sales, or Marketing.
- Experience in solution areas such as 5g Mobility, Advanced Networking, Security, and Collaboration tools (e.g., Webex, MS Teams).
- Experience with Outreach and Salesforce.com.
- Ability to develop and maintain deep, trust-based business relationships.
- Strong organizational skills.
Benefits
- Medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance.
- Matched 401(k) savings plan.
- Stock incentive programs.
- Up to 8 company paid holidays per year and up to 6 personal days per year.
- Parental leave, adoption assistance and tuition assistance.
- Award-winning total rewards package.
- Newly hired employees receive up to 15 days of vacation per year, which grows with additional service.
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