Senior Manager, Customer Marketing

Job Description:

• We’re Fundraise Up - a global fundraising platform built to make donating to nonprofits fast, seamless, and accessible to all. Every month, our technology powers tens of millions of dollars in donations across the globe. We focus on innovation that directly impacts results: faster load times, higher conversion rates, global payment support, and accessibility-first design.
• Our platform is trusted by many of the world’s leading nonprofits, including UNICEF, the Alzheimer’s Association, and a wide range of global NGOs. With a 4.9/5 rating across top software review platforms, we’re recognized not just for our impact - but for the quality of the product we deliver.
• We’re hiring a Senior Manager, Customer Marketing to lead programs that turn our nonprofit customers into loyal advocates and growth partners. This is a highly cross-functional role that sits at the intersection of marketing, customer success, product, and sales. You’ll build and scale customer advocacy, lifecycle campaigns, upsell enablement, case studies, and community experiences that drive retention, revenue expansion, and brand affinity.
• This role is ideal for a builder who thrives on strategic thinking and execution - someone who’s excited to bring customer marketing programs to life in a fast-moving, mission-driven SaaS environment.
• Own and execute the customer marketing strategy: Design programs that deepen customer engagement and build advocacy across the lifecycle - from onboarding to expansion to evangelism.
• Launch and scale customer reference and advocacy programs: Identify and activate power users for case studies, testimonials, peer referrals, speaker opportunities, and co-marketing campaigns.
• Develop lifecycle campaigns: Create email, webinar, and content touchpoints that drive product adoption, feature utilization, and upsell readiness.
• Drive retention and revenue outcomes: Partner with Customer Success, Sales and your team in Marketing to increase NRR and accelerate account expansion through education and value storytelling.
• Build customer community experiences: Help plan and execute experiences like customer dinners, regional meetups, online community, and educational briefings that can foster peer learning and engagement.
• Tell the customer story: Work with our content and product marketing teams to craft case studies, video testimonials, and customer-led sessions for events and webinars.
• Measure what matters: With the Senior Director of Revenue Marketing, establish KPIs and track performance across all customer marketing programs.

Requirements:

• 7+ years of experience in customer marketing, lifecycle marketing, or advocacy/community roles in B2B SaaS - ideally in martech, fundraising tech, or adjacent industries.
• Strategic mindset with a strong bias toward execution. You’re not afraid to roll up your sleeves.
• Excellent written and verbal communicator who can bring customer stories and product value to life.
• Highly collaborative with a track record of cross-functional wins across CS, sales, and product teams.
• Experience with CRM and marketing automation platforms (HubSpot preferable, Salesforce, or similar).
• Comfortable in a high-growth, startup environment - self-directed, proactive, and adaptable.

Benefits:

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
• FSA Spending Account.
• Remote or Hybrid work. Our teams are spread globally.
• 15 days of vacation, 7 company holidays plus an additional 3 floating holidays and 5 sick days.
• 401(k) plan with company match.
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
• Paid parental leave (12/6 weeks).

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