[Remote] Integrated Marketing Manager (B2B)

Note: The job is a remote job and is open to candidates in USA. Xsolla is a global commerce company dedicated to solving challenges in the video game industry. The Integrated Marketing Manager will create and manage campaigns, drive brand activations, and collaborate with internal teams and external partners to enhance marketing effectiveness and lead generation.

Responsibilities

• Create, manage, measure go-to-market strategies for our new solution launches
• Manage the paid, owned, earned channel campaigns across the Xsolla enterprise and community
• Integrate and execute with advertising, CRM (Email campaigns), digital activations online, social media brand campaigns and industry events
• Support internal marketing team in each of our regions for key initiatives to be activated across all marketing content platforms
• Document, deliver, report and measure the effectiveness of our marketing campaigns
• Work with our internal design, advertising, product, public relations and analytics teams to deliver integrated campaigns to generate quality leads for Xsolla
• Optimize results in an effort to decrease costs per activations
• Deliver within the allocated marketing budget for campaigns and with our regional teams around the world
• Develop and measure key metrics around the business including customer acquisition, conversion rates, engagement rates, satisfaction and renewal rates

Skills

• Bachelor's degree in Marketing, Design, Business, or a related field
• 4-6+ years of well-rounded marketing or business development experience in positions of increasing responsibility
• Proven track record of working with internal and external stakeholders and media outlets to deliver content and media-driven digital and physical campaigns
• Knowledge of using advanced artificial intelligence (AI) platforms to enhance operational efficiencies and to written create content
• Data specialist who can gather information, report it and make recommendations based on findings from internal and external performance dashboards
• Demonstrated experience in the video-game industry and deep understanding of end-to-end product cycles and needs of businesses in the ecosystem
• Thorough knowledge of integrated marketing principles, brand, product and service management, sales and business development; along with a demonstrated track record of success and performance
• Experience using key project management platforms including Jira, Atlassian, Google Analytics, Slack, Salesforce (Pardot and Marketing Cloud), Sprout Social, and Google Suite
• Strong B2B experience identifying opportunities within the gaming and/or fintech industries, from lead generation to forecasting, utilizing digital marketing campaigns (end-to-end) to convert, nurture and build life-long advocates as partners/clients
• Ability to understand changing market dynamics, translating them into actionable strategies to achieve company objectives
• Ability to travel based on need. 10-20% for domestic and international travel
• Flexibility, compassion, communicative, transparency, ownership
• Experience with an entrepreneurial organization
• Experience with a global company
• MBA

Benefits

• 100% company-paid medical, dental, and vision plans
• Unlimited Flexible Time Off
• Personalized career roadmap for each employee
• Professional development through training and educational opportunities

Company Overview

• Xsolla is a video game company that provides tools and services to help developers and publishers launch, monetize, and scale their games. It was founded in 2005, and is headquartered in Sherman Oaks, California, USA, with a workforce of 1001-5000 employees. Its website is http://www.xsolla.com.

Company H1B Sponsorship

• Xsolla has a track record of offering H1B sponsorships, with 6 in 2025, 2 in 2024, 1 in 2023, 1 in 2022, 3 in 2021, 7 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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