Senior DTC Ecommerce & Google Analytics Analyst

Senior DTC Ecommerce & Google Analytics Analyst Location: Remote ZAGG is seeking a highly analytical and technically skilled Senior Direct-to-Consumer (DTC) Ecommerce & Google Analytics Analyst to spearhead our data-driven growth strategy for our owned e-commerce channels. This critical role involves deep analysis of website performance, user behavior, digital marketing campaigns, and customer data to identify key trends, unlock insights, and drive actionable recommendations. Reporting to ZAGG’s Head of Growth Marketing & Analytics as part of our fast-growing Digital team, you will play a crucial role in analyzing and optimizing our direct-to-consumer channels, including e-commerce platforms, digital marketing campaigns, and customer experience initiatives. You will be the super user and expert for Google Analytics (GA4) and Looker Studio taking ownership of our dashboards and reporting infrastructure to ensure data accuracy, accessibility, and impactful visualization. You'll need a comprehensive understanding of the DTC ecosystem, including web analytics best practices, digital marketing channels, and customer lifecycle analysis. Key responsibilities DTC Performance Analysis & Optimization

• Analyze key e-commerce metrics and perform in-depth segmentation analysis of customer behavior and conversion rate opportunities.
• Evaluate digital marketing campaign performance and collaborate with teams to define KPIs.
• Help CRO lead conduct A/B testing and other experiments to optimize conversion rates and user experience.
• Google Analytics (GA4) Expertise & Management:
• Act as the primary subject matter expert for Google Analytics.
• Ensure accurate implementation and maintenance of GA properties, and audit data quality.
• Provide training and support on GA functionality.

Looker Dashboard Development & Maintenance

• Serve as the Looker (or Power BI) Super User, designing, developing, and maintaining interactive dashboards in Looker to monitor DTC performance.
• Build scalable data models within Looker and collaborate with stakeholders on dashboard designs.
• Manage user access and ensure data security.
• Data Integration & Management:
• Support the integration of various DTC-related data sources to create a holistic dataset.
• Ensure data accuracy and collaborate on data warehousing initiatives.

Insights & Storytelling

• Present complex analytical findings clearly, emphasizing actionable recommendations and business impact.
• Foster a culture of data-driven decision-making.

Required qualifications

• A Bachelor's degree in Business, Marketing, Economics, Data Analytics, Computer Science, or a related analytical field.
• A minimum of 5 years of experience in an analytical role, with at least 3 years specifically focused on Direct-to-Consumer (DTC) e-commerce performance
• Expert-level proficiency with Google Analytics (GA4 preferred, Universal Analytics experience also valued), including implementation, configuration, and advanced analysis.
• Proven expertise as a Power BI / Looker (or Looker Studio) Super User including dashboard design, development, data modeling, and reporting.
• Demonstrated experience with Google Tag Manager (GTM) for managing website tracking and data layers.
• Strong proficiency in Excel for data manipulation, analysis, and reporting.
• Strong understanding of digital marketing channels (SEM, Social, Email, Affiliate) and their associated metrics.
• Excellent communication, presentation, and interpersonal skills.
• Google Analytics Certification (GA4) and/or Looker certifications
• Experience with SQL/BigQuery, scripting languages (e.g., Python, R), other e-commerce platforms (e.g., Shopify), and CRM systems

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