B2B Marketing Manager, K4B

About the position

Responsibilities

• Lead the implementation of B2B marketing strategies that support product adoption, partner activation, and global revenue goals.
• Develop cross-channel programs across digital, social, paid media, event sponsorships, and partner channels.
• Translate product updates and market insights into clear, compelling marketing narratives.
• Lead the strategy, planning, and execution of paid media campaigns across B2B channels, including LinkedIn, Google, programmatic, and industry publications.
• Build media plans that support pipeline generation, account engagement, and brand awareness across mid-market and enterprise audiences.
• Own budget allocation, pacing, and optimization to maximize ROI and cost efficiency across channels.
• Partner closely with Sales to translate business goals into targeted paid media strategies that drive measurable outcomes.
• Evaluate and manage media vendors, agencies, and platforms to ensure best-in-class targeting, tracking, and reporting capabilities.
• Ensure all media buys reinforce KYAK for Business's positioning, messaging, and creative standards across all campaign deliverables.
• Partner with Brand Strategy to understand customer behavior, campaign performance, and unmet opportunities.
• Work with Brand Strategy to maintain a full-funnel measurement framework including attribution, lead quality analysis, and campaign performance dashboards. Turn data into actionable recommendations for future marketing, content, and enablement programs.
• Track KPIs and communicate performance trends clearly to leadership.
• Work alongside PR to identify, evaluate, and secure high-impact event sponsorships including: industry conferences, trade shows, and partner summits, that align with pipeline goals and target audience segments.
• Work with PR to manage end-to-end sponsorship activation, including booth experience, speaking opportunities, creative assets, lead capture workflows, and post-event follow-up.
• Analyze sponsorship performance using KPIs such as lead quality, account engagement, brand visibility, and ROI to inform future investment decisions
• Act as a connector between Sales, Product, Creative, Brand, PR, and Comms to ensure consistent messaging and aligned priorities.
• Partner with Creative to produce content that resonates with business travelers, enterprise clients, and partners.
• Support go-to-market planning for new features, integrations, and partnerships.
• Help maintain high-quality internal communication and alignment across global regions.

Requirements

• 7 years of B2B marketing experience (ideally in SaaS, travel tech, or digital platforms).
• Experience building B2B multi-channel marketing programs across content, paid media, PR, and events.
• Strong understanding of sales enablement and partner marketing.
• Ability to balance strategy with hands-on execution.
• Excellent communication skills: written, visual, and verbal.
• Strong analytical mindset; comfortable using data to guide direction.
• Skilled project manager capable of owning multiple workstreams at once.
• Comfortable navigating a fast-paced, collaborative, global environment

Benefits

• Work from (almost) anywhere for up to 20 days per year
• Focus on mental health and well-being:
• Company-paid therapy sessions through SpringHealth
• Company-paid subscription to HeadSpace
• Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
• No meeting Fridays
• Paid parental leave
• Generous paid vacation + time off for your birthday
• Paid volunteer time
• Focus on your career growth:
• Development Dollars
• Leadership development
• Access to thousands of on-demand e-learnings
• Travel Discounts
• Employee Resource Groups
• Competitive retirement and health plans
• Free lunch 2 days per week
• Fun quarterly events such as boat trips, arcades, ski trips, Thursday socials, and more

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