Social Media Analyst

Department BSD PSY - Lyons Lab About the Department To transform mental health through compassionate, innovative interdisciplinary care, pioneering research, and the education of future leaders dedicated to advancing the well-being of individuals, families, and their communities. Job Summary The Social Media Analyst is responsible for the organization’s presence across social platforms. This role ensures that program updates, resources, and opportunities are communicated in a clear, engaging, and accessible manner. By blending creativity with consistency, the Social Media Coordinator supports outreach, builds engagement, and helps connect our community with meaningful information.

Responsibilities

Manage organizational social media accounts, including content creation, posting, and scheduling. Monitor engagement, respond to comments, and interact with followers in a timely and professional manner. Track analytics to identify trends and inform strategy. Develop and maintain social media policies and standard operating procedures (SOPs) to ensure consistent and ethical communication. Collaborate with the Community Engagement & Partnerships Lead, Multimedia Specialist, IDEA Lead, and other teams to identify and share important organizational updates. Coordinate with external partners when joint communications are needed. Contribute to projects beyond core duties, such as communications or content design. Gathers and disseminates information designed to keep the public informed of the organization's programs, accomplishments, or point of view, with moderate to high levels of guidance and direction. Accomplishes assigned duties through two or more of the following: written communications; visual/graphic media, which may include Web site development and maintenance; speeches and personal contact. The incumbent is still acquiring higher-level knowledge and skills. Solves a range of straightforward problems. Maintains existing digital and social media accounts (including routine website maintenance). May identify new and emerging social media outlets for communicating to specific audiences. Performs other related work as needed.

Minimum Qualifications

Education: Minimum requirements include a college or university degree in related field. Work Experience: Minimum requirements include knowledge and skills developed through Apply tot his job Apply To this Job