Digital Marketing & Analytics Executive

About the position

Responsibilities

• Own the ongoing development, optimisation, and performance of the Fintua website (WordPress), including building new pages, updating content (in collaboration with the Content Marketing Manager) and enhancing functionality.
• Manage website content in collaboration with Content Marketing, Product Marketing, Demand Generation and other teams, ensuring messaging is current and campaign-aligned.
• Develop and execute a website traffic growth plan, set and monitor KPIs, and optimise for SEO and user experience.
• Maintain consistent, engaging brand messaging across all digital touchpoints.
• Oversee the company resource centre, newsletter and regular website updates.
• Develop and execute strategies for all digital channels, including:

Paid Social Media (LinkedIn, etc.)

• Paid Search (Google Ads, Bing) — including independently running and optimising PPC campaigns.
• Software review sites (G2, Capterra, SourceForge)
• SEO/SEM (keyword research, on-page and off-page optimisation, supporting Content Marketing Manager)
• Email marketing (nurture campaigns, newsletters)
• Create and maintain a digital marketing calendar, ensuring timely and relevant campaign execution including brand awareness, lead generation and retargeting campaigns.
• Support Demand Generation campaign strategy with landing page creation, email design, and content promotion.
• Work in collaboration with the Marketing Team to develop sales funnels and lead nurturing sequences.
• Optimise website content and user journeys to maximise inbound leads and demo requests.
• Collaborate with SEO agencies and partners to amplify content and improve search rankings.
• Collaborate with Sales and Client Management Teams to run Account Based Marketing campaigns.
• Own the tracking and reporting of all digital marketing activities, ensuring robust measurement of campaign performance and ROI.
• Manage analytics tools, with advanced proficiency in Google Analytics 4 (GA4) and Google Tag Manager, to monitor traffic, engagement, and conversions.
• Set up and maintain tracking for all digital campaigns, ensuring accurate attribution and actionable insights.
• Use insights to continuously improve campaigns and digital presence.
• Advise marketing and go-to-market teams on the best digital channels and tactics to achieve MQL and pipeline goals.
• Act as a digital evangelist, keeping the team updated on the latest industry trends, Google updates, and best practices.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 3–4 years of hands-on digital marketing experience, ideally in a SaaS or B2B environment, focusing on technical digital marketing, analytics and reporting.
• Demonstrable experience managing websites (preferably WordPress), SEO/SEM, paid search, social media, and email marketing campaigns.
• Proven ability to independently run, track, and optimise PPC campaigns (Google Ads, LinkedIn, Bing), both natively and in partnership with agencies.
• Advanced proficiency with Google Analytics 4 (GA4) and Google Tag Manager.
• Proficient with additional web analytics tools (Google Search Console, Semrush, Screaming Frog, etc.) and marketing automation platforms (preferably Salesforce, Pardot and Hubspot).
• Strong understanding of PPC, SEO, and digital advertising best practices.
• Highly creative, analytical and results-driven, with a proven ability to generate and optimise inbound leads.
• Experience with A/B and multivariate testing for campaign optimisation.
• Excellent written and verbal communication skills.
• Self-motivated, proactive and able to work independently as well as part of a team.
• Up-to-date with the latest digital marketing trends, tools and technologies.

Nice-to-haves

• Knowledge of HTML/CSS is a plus.

Benefits

• Competitive pension
• Flexible Working Policy with a combination of remote and office working and a flexible approach to working hours
• Competitive annual leave and a number of other leaves including IVF, compassion, marriage, maternity and paternity leave
• Employee-led CSR Programme, CluneTech Cares, with one paid Volunteer Day per year
• Death in Service Benefit
• Milestone Recognition Programme
• Professional & Personal Development
• Rewards & Recognition
• Employee Wellbeing Programme, CluneTech Life

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