Strategic Partner Manager, Content [Food & Drink, Home & DIY]
About the position Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we're on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product. Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other's unique experiences and embrace the flexibility to do your best work. Creating a career you love? It's Possible. In your role, you will help cultivate a thriving content ecosystem, managing digital communities of Pinterest content producers and curators to uphold that mission and fuel platform growth. This role will manage creator communities and lead content strategy across Pinterest's Food & Drink and Home & DIY in the US and Canada. This person will engage directly with content suppliers in these verticals, providing education and best practices for them to be successful on Pinterest, and facilitating connections between like-minded creators. This person will also be the content expert of these verticals on Pinterest, analyzing key success metrics, tracking changes in engagement, and representing the content ecosystem to internal partners. The role requires strong written and verbal communication skills, skills in program management, analysis and content strategy, an understanding of platforms and creator ecosystems, and more.
Responsibilities
- Engage with creators in Pinterest's Food & Drink and Home & DIY content verticals in the US and Canada, empowering them to create high quality content on the platform
- Manage online communities of creators, providing platform education, best practices, strategic guidance, and product updates
- Advocate for the content producers within your communities and represent their perspectives to internal stakeholders, identifying nuances and opportunities
- Innovate and ideate on programs that drive local content supply and engagement in alignment with vertical strategy
- Be the content expert of your verticals, analyzing and tracking key success metrics and synthesizing your findings into actionable insights and recommendations to drive incremental growth
- Independently leverage data-driven insights and on/off platform trends to inform content strategies and deliver business and partner impact
- Proactively resolve business issues impacting creators
Requirements
- 4+ years of experience in the creator/community/media partnerships space
- Bachelor's/Master's degree in a relevant field such as Marketing or PR/Comms, or equivalent experience
- Attention to detail with ability to proactively build strategies with manager input and execute on vision
- Exhibits a strong data-driven mindset, using analytics to guide strategy, identify opportunities, and support recommendations
- Experience and a passion for independently presenting and educating Creators across diverse forums (in person, virtually, etc.)
- Comfort operating in ambiguous environments
- Ability to collaborate cross-functionally with Marketing, PR, Social, Sales & Editorial teams
- Foster a culture of belonging by demonstrating sensitivity to differences, value diverse perspectives, collaborating effectively with content partners and colleagues of varying backgrounds and viewpoints
- Preferred experience engaging directly with creator communities
Nice-to-haves
- Bonus: Experience and interest in managing partnerships across Food & Drink and Home & DIY industries
- Previous experience in the Food & Drink and/or Home & DIY content and/or influencer space.
- Prior experience in sales, partner management or related relationship management roles
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