Partner Marketing Manager
At Dynatron Software, we help automotive service departments increase revenue and profitability with our suite of services. We strive to be a people-first company where employees enjoy coming to work, the people they work with, and are given the autonomy to succeed. Our company culture is built on a foundation of teamwork, accountability, integrity, clear communication, and positive attitudes.
We are currently looking to add new talent to our growing team!
About the Role:
The remote based Partner Marketing Manager is responsible for leveraging existing partnership relationships (industry groups, affiliates and strategic product partnerships) to generate new business for Dynatron. This person has a passion for collaboration, partner management and strategic campaign development. This person should be a self-starter, enjoys tactical execution, and can connect the dots between multiple groups.
What You'll Be Accountable For
- Work with existing partners and the Strategic Alliance team to develop unique marketing strategies that take advantage of partners' available channels and audiences to grow the Dynatron brand and create new sales opportunities.
- Plan, manage and execute partner marketing in person events.
- Create a yearly partner marketing calendar in conjunction with the larger marketing team.
- Develop strong relationships with our partners to explore new marketing opportunities.
- Design and execute partner marketing campaigns in collaboration with the larger marketing team and our partners.
- Work directly with the sales team to educate them on upcoming events and campaigns, partner information and opportunity follow up strategies.
- Support the Business Development team by researching possible future partnership opportunities.
- Collaborate with the Business Development team to understand partnership details and priority accounts.
- Support go-to-market launches of strategic product partnership launches.
- New opportunity generation
- Event attendance
- Landing page traffic
- Experience in B2B marketing and experience working with strategic partners to develop co-marketing initiatives.
- Strong customer/partner relationship management skills.
- Proven analytical skills, able to assess opportunities and make decisions on ROI/advantages of programs & investments.
- Track record of delivering strong results and innovation.
- Willingness to roll up their sleeves and get stuff done.
- Exceptional verbal and written communication skills.
- Ability to work and thrive in an autonomous, fast-paced and changing environment
- Love for diverse work assignments and the opportunity to try new approaches
- Proven work experience as a marketing manager
- Familiar with traditional and digital marketing channels, content marketing and distribution platforms, and consumer analytics.
- Strong understanding of SEO and keyword research, required
- Strong proofreading and editing skills, required
- Basic knowledge of HTML, preferred
- Experience with WordPress and Hubspot, preferred
- Bachelor’s degree in Journalism, Marketing, Communications, or Business and 3-5 years’ experience in managing partners/clients, developing and executing marketing campaigns
- Knowledge of the automotive industry a plus.
- Some travel might be required.
- Excellent benefits including health, dental, and vision insurance, stock options, work from home and flexible scheduling depending on job requirements, professional development opportunities, 9 paid holidays, and 15 days PTO.
- Home office setup support for remote employees.
- A welcome “swag bag” with branded clothing as an official welcome to the team.
- The chance to work for an organization that puts people first and fosters a culture of teamwork, integrity, communication, accountability, and positive attitude!