Experienced Full Stack Data Strategist – Consumer Insights and Activation
At blithequark, we're on a mission to revolutionize the way we understand and engage with our customers. As a seasoned professional in the field of consumer data collection and activation, you'll play a pivotal role in driving our first-party (1PD) purchaser information assortment and actuation systems within the digital landscape. If you're passionate about harnessing the power of data to create personalized experiences that resonate with diverse customer segments, we want to hear from you.
About blithequark
blithequark is a renowned leader in the industry, with a portfolio that boasts over 20 distinct billion-dollar brands, including some of the most iconic names in the world. Our innovative group culture is driven by a passion for creativity, collaboration, and growth. We're not just a company – we're a community of like-minded individuals who are dedicated to pushing the boundaries of what's possible.
Job Summary
As a Director, Consumer Data Collection and Activation, you'll be responsible for creating and executing comprehensive strategies for gathering, managing, and utilizing first-party buyer information across the digital environment. You'll work closely with cross-functional teams, including Advertising Classifications, IMX Media, Martech, and other internal or external brand development groups, to enhance customer engagement, acquisition, and loyalty across various digital channels.
Key Responsibilities
* Develop and implement exhaustive techniques for collecting, processing, and utilizing first-party buyer information across the digital environment.
- Design and enhance data collection structures, including website cookies, customer enrollments, surveys, and other online interactions, to capture significant buyer data. Investigate potential opportunities for data enrichment through external sources to improve buyer profiles and segmentation.
- Define and execute customized customer journeys across digital ecosystems, ensuring consistency and relevance. Organize end-to-end digital CRM campaigns and develop data-driven content strategies that resonate with diverse customer segments.
- Collaborate with various teams to align first-party buyer information collection and activation strategies with overall business objectives. Foster a collaborative environment that encourages information sharing and cross-functional collaboration.
- Work closely with legal and compliance teams to ensure data collection practices comply with data protection regulations and industry standards. Execute robust consent management cycles to obtain explicit authorization from customers for data collection and usage.
Essential Qualifications
* Bachelor's degree in a relevant field (e.g., marketing, business, computer science)
- At least 8-12 years of experience in digital customer engagement or CRM leadership roles
- Strong passion for data-driven customer engagement strategies and a commitment to advocating for the best customer experience
- Excellent communication and collaboration skills to work effectively with cross-functional teams and partners, coordinate efforts, and manage risks in complex situations
- Proven ability to interpret business goals into meaningful customer engagement strategies
- Proficiency in marketing automation and CRM platforms, such as Adobe Experience Manager and Adobe Campaign
Preferred Qualifications
* Advanced degree in a relevant field (e.g., MBA, MS in Marketing)
- Experience working with large datasets and data analytics tools (e.g., SQL, Tableau)
- Familiarity with cloud-based platforms and infrastructure (e.g., AWS, Azure)
- Certification in data protection and compliance (e.g., GDPR, CCPA)
Skills and Competencies
* Data-driven decision making
- Customer loyalty and retention
- Customer engagement and acquisition
- Impactful storytelling and communication
- Strategic thinking and problem-solving
- Collaboration and teamwork
- Adaptability and flexibility
- Strong analytical and technical skills
Career Growth Opportunities and Learning Benefits
At blithequark, we're committed to helping our employees grow and develop their skills. As a Director, Consumer Data Collection and Activation, you'll have access to:
- Regular training and development programs to enhance your skills and knowledge
- Opportunities to work on high-visibility projects and contribute to the growth of our business
- Collaborative and dynamic work environment that encourages innovation and creativity
- Recognition and rewards for outstanding performance and contributions
- Flexible work arrangements and remote work options to support work-life balance
Work Environment and Company Culture
Our office is located in California, and we offer a range of benefits and perks to support your well-being and success. As a member of our team, you'll enjoy:
- Competitive salary and benefits package
- Flexible work arrangements and remote work options
- Collaborative and dynamic work environment
- Recognition and rewards for outstanding performance and contributions
- Access to cutting-edge technology and tools
- Opportunities for professional growth and development
How to Apply
If you're a motivated and experienced professional who is passionate about harnessing the power of data to create personalized experiences, we want to hear from you. Please submit your application, including your resume, cover letter, and any relevant documents, through our online portal. We can't wait to hear your story and learn more about your qualifications. Apply Job! Apply for this job