Content Creator & Social Media Strategist
About Us
Power of the Almond is a premium no-sugar-added, keto-friendly bakery that’s redefining what indulgence looks like. Our products have built a national following online — and now we’re looking for a creative powerhouse to help us take our content (and sales) to the next level. Please review experience qualifications before applying. Position Overview We’re seeking a strategic, data-driven Content Creator who’s not just here to make videos — but to make an impact.You’ll be responsible for filming, editing, and producing short-form video content (primarily Reels and TikToks) that captures attention, drives engagement, and converts viewers into loyal customers. You’ll also track what works, analyze performance, and use that data to continuously improve our content strategy.
Key Responsibilities
- Record engaging behind-the-scenes content in the bakery, showcasing products, process, and brand story.
- Plan, shoot, and edit high-performing short-form videos optimized for TikTok, Instagram Reels, Facebook, and YouTube Shorts.
- Stay on top of current trends, sounds, hooks, and editing styles to ensure content feels fresh and algorithm-friendly.
- Identify what makes videos go viral — hooks, captions, transitions, pacing, text overlays, and emotional triggers — and apply those learnings to future content.
- Create a content calendar and organize shoot days to maintain consistent posting.
- Track analytics across platforms and prepare performance reports that break down metrics such as reach, engagement rate, watch time, and conversion impact.
- Develop a system (such as a content tracker or spreadsheet) to log top-performing videos, captions, hashtags, and strategies for repeat success.
- Collaborate with the founder and marketing team to align creative concepts with business goals and upcoming product launches.
- Repurpose user-generated content, influencer videos, and testimonials for multiple platforms.
- Test and iterate creative ideas quickly — aiming for viral potential and measurable sales lift.
Qualifications
- Proven experience creating short-form video content for consumer brands (preferably food, lifestyle, or e-commerce). This could be from your own page or work done for another business.
- Deep understanding of social media algorithms, storytelling, and virality mechanics.
- Strong editing skills (CapCut, Adobe Premiere, or similar).
- Ability to analyze performance metrics and make data-driven creative decisions.
- Organized, proactive, and detail-oriented with the ability to manage multiple projects.
- Comfortable filming on-site in a bakery environment and directing occasional team/influencer videos.
- Bonus: experience running ads or optimizing videos for paid performance campaigns.
What You’ll Love About Working Here
- Creative freedom within a brand that’s growing fast.
- Direct access to the founder and insight into what it takes to scale a 7-figure food business.
- Opportunity to shape and lead our brand’s entire social presence.
- Sweet perks (literally).
Job Types: Full-time, Part-time Pay: From $20.00 per hour Expected hours: 20 – 40 per week Benefits:
- Flexible schedule
People with a criminal record are encouraged to apply Application Question(s):
- Describe your experience creating short-form videos (Reels, TikToks, YouTube Shorts) for a brand or business.
- Which analytics or metrics do you regularly track to evaluate the performance of your videos? Explain how you use this data to improve future content.
- What tools or apps do you use to film and edit your videos?
- Give an example of a video you created that performed exceptionally well. What made it successful? (e.g., hook, caption, trend, editing style)
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